Creator Program Manager - Warcraft | Irvine, CA

Team Name:

Job Title:

Creator Program Manager - Warcraft | Irvine, CA Requisition :

R028271

Job Description:

Your Platform Blizzard has been a leader in entertainment for over 30 years, with millions of passionate fans globally. As our franchises expand into more realms, so too must our social reach, engagement, and conversation. We are seeking a candidate who will lead the release and growth of beloved Blizzard Titles:
World of Warcraft, Overwatch, Diablo, and other unannounced titles, that will captivate players globally.

Your Mission As a Creator Program Manager, Warcraft at Blizzard, you will be the main point of contact for creators and own the Creator Program for our World of Warcraft franchise. In this role, you will report to the Senior Director, Social & Content Marketing and serve as a key member of our Influencer and Creator team, supporting community creators including You Tubers, streamers, fansites, cosplayers, podcasters, and more.

You will run the day-to-day operations of the program, from developing new processes to executing seasonal strategies, while working closely with global and regional communications, marketing, publishing, and public relations teams. As an internally recognized specialist in the creator space, you will champion significant programs and initiatives and bring new methods and process improvements to how we work with creators.

Your focus will be finding and creating mutually beneficial opportunities and programs for Blizzard and our creators.

Responsibilities The ideal candidate has an intrinsic understanding of current and emerging trends in the creator space and strong familiarity with major content platforms such as Twitch and You Tube, as well as new and emerging platforms. They are friendly and relatable, able to speak with creators on a level playing field, while staying focused and driven. They move quickly in a fast-paced environment and manage multiple projects at the same time.

They exercise independent judgment, set their own priorities based on general direction, and proactively bring solutions to leadership.

Priorities can often change in a fast-paced environment like ours, so this role includes, but is not limited to, the following responsibilities:

Develop, execute, and manage World of Warcraft's global Creator Program as the team's internally recognized creator expert

Identify, build, and manage meaningful relationships with core creators in the World of Warcraft community

Serve as a key point of contact for assigned World of Warcraft creators

Support the growth and development of the program and its creators by identifying needs and defining the metrics and evaluation criteria used to track performance and adjust creator program strategy

Develop new methods, tools, and process improvements that make the Creator Program more effective and scalable

Champion a strong Creator Program culture by cultivating trust and belonging, reinforcing community standards, and creating an environment where creators feel respected, supported, and invested in each other's success

Provide a leadership role for the work group through advanced creator expertise, including guiding teammates and regional partners on creator best practices

Proactively identify potential risks and issues with creators or programs and bring recommended solutions to leadership

Develop and execute creator strategies that support seasonal go-to-market (GTM) marketing campaigns

Partner with regional teams to support and scale community creator initiatives across global markets

Build strong networks and collaborate with internal teams across PR, Community, Brand, Social, Product Marketing, and more to deliver effective global campaigns

Maintain a current understanding of new and ongoing trends across global gaming creator ecosystems and within the global World of Warcraft community

Contribute to discussions on overall brand positioning, strategic planning, communications pillars, content strategy, and marketing opportunities

Travel domestically and internationally as required (10-20%)Requirements :8+ years of professional experience in influencer marketing, community management, gaming partnerships, PR, or a related field

Proven experience building and managing a creator and/or influencer program, with a track record of championing significant initiatives

Deep understanding of World of Warcraft, gaming creators, gaming communities, and the gaming or entertainment industries

Empathy for creators and a strong sense of what it takes to…