Mgr, Digital Marketing Organic Search

Now is the time to join PDS Health. You will have opportunities to learn new skills from our team of experienced professionals. If you're ready to take your career to the next level and gain valuable experience,
The SEO Marketing Manager is responsible for the development, implementation, and management of PDS Health's search visibility strategy — spanning traditional SEO, answer engine optimization (AEO), and generative engine optimization (GEO) — across multiple national and localized PDS websites. The role will have a strong understanding of search engine algorithms, AI-generated answer systems (ChatGPT, Perplexity, Google AI Overviews/AI Mode, Gemini), ranking strategies, and industry standards.

This role requires a strategic and analytical mindset, commercial fluency, and the ability to manage multiple projects under tight deadlines. The Manager will work closely with cross-functional teams to drive organic traffic and AI-driven visibility, increase conversions and appointment volume, and enhance PDS Health's discoverability and citation presence across both traditional and AI-powered search. This role will also examine how we work as a team, and look to upskill our team & redefine how we approach work utilizing AI & automation.

• Build strategic search visibility roadmaps spanning SEO (on-page & off-page), AEO, and GEO that coordinate approaches across multiple national and local websites
• Own AI search visibility as a standing discipline{{:}} entity strategy, structured data and schema markup for machine extractability, and citation/mention tracking across ChatGPT, Perplexity, Google AI Overviews, and Gemini
• Responsible for the implementation of search tactics that are data-driven and measured against business goals{{:}} organic growth, AI citation/mention share, return visitors, acquisition and engagement, conversion, and downstream appointment volume
• Manage internal SEO team, external agencies and vendors to prioritize and execute against a cohesive search visibility strategy
• Responsible for technical SEO audits of web properties, including extractability and structured-data readiness for AI retrieval systems; present findings and recommendations to leadership and teams
• Build and maintain automated workflows for keyword research, SEO briefs, and content review to reduce manual execution and reinvest capacity into strategy, measurement, and AI visibility work
• Oversee ongoing maintenance and monitoring of backlink profile and broader off-site authority signals (industry publications, earned media, third-party citation sources that influence LLM retrieval); develop, execute, and manage a link building and digital authority strategy
• Responsible metatag/structured-data maintenance and improvement
• Own local and practice-level AI visibility{{:}} ensure PDS-affiliated practices surface and are cited correctly when patients query AI systems for local/condition-specific care (e.g., "best dentist near me," "dentist that treats X"); partner with Field Marketing and the MOD/Yext data pipeline to ensure listing and entity data quality supports this
• Collaborate with teams across channels to develop category strategies against dental industry and specialty markets, including how PDS Health is represented in AI-generated category comparisons; derive and deliver tangible business value from this holistic approach
• Collaborate with web developers, editors, video producers, marketing, design, and product to ensure all relevant activities that could benefit from search or AI visibility are optimized
• Build the internal and field team's understanding of SEO, AEO, and GEO and monitor execution by documenting guidelines and training as needed
• Monitor and administer web analytics dashboards, AI…