Trade Marketing & Project Manager

HYH America Irvine, California, United States

About HYH America

HYH America Inc. is a U.S.

-based subsidiary of hy Co., Ltd., a South Korean leader in fermented dairy, functional beverages, and health-focused nutrition with over 50 years of innovation. Building on hy's legacy of pioneering wellness solutions for millions of households, HYH America represents the company's strategic expansion into the United States market.

More than a product-driven business, HYH America is a purpose-led venture committed to shaping everyday lifestyles. Our mission is to inspire Healthier Habits and Happier Cultures, bringing together thoughtfully crafted wellness products, community, and cultural experiences to create a more balanced and joyful way of living. Through health innovation, authentic collaborations, and culturally relevant engagement, HYH America is redefining how wellness is experienced across America and beyond.

The Trade Marketing & Project Manager is responsible for developing and executing customer- and channel-specific trade marketing programs while managing cross-functional commercial projects from planning through completion.

This role serves as a key liaison between Sales, Marketing, Product Management, E-Commerce, Commercial Operations, Finance, SCM, and external partners to ensure retailer programs, product launches, promotions, and sales initiatives are clearly scoped, coordinated, and delivered on time.

The ideal candidate combines strong CPG trade marketing experience with project-management discipline, financial awareness, and the ability to manage multiple stakeholders, timelines, approvals, budgets, and deliverables simultaneously. ThispositionwillreporttotheEVPofSales.

This is a fulltime, exempt position, fully on-site based at our Irvine, CA office.

• Develop and execute ARIH's trade marketing strategy across noodles, beverages, and other product portfolios.
• Develop customer- and channel-specific marketing plans that support distribution, trial, velocity, and profitable growth.
• Build and manage retailer promotional calendars in partnership with Sales.
• Plan and execute temporary price reductions, scan backs, displays, sampling, demos, retailer media, digital promotions, and in-store activations.
• Develop marketing support plans for new retailers, new SKUs, and major product initiatives.
• Coordinate retailer-specific creative assets, point-of-sale materials, displays, promotional content, and merchandising programs.
• Partner with Sales leadership to determine appropriate trade marketing investment by customer, channel, market, and product.
• Manage trade marketing budgets and track spending against approved plans.
• Monitor promotional performance and evaluate ROI and overall program effectiveness.
• Partner with Regional Sales Managers to identify local and regional marketing opportunities.
• Support promotional programs with distributors, brokers, and retail partners, including UNFI and KeHE where applicable.

• Manage trade marketing, sales, and commercial projects from initial request through final delivery.
• Define project scope, objectives, deliverables, owners, milestones, dependencies, timelines, and approval requirements.
• Translate business requests into clear project briefs and actionable work streams.
• Develop and maintain detailed project timelines and ensure key deliverables remain on schedule.
• Coordinate projects across Sales, Marketing, Product, Creative, E-Commerce, Operations, Finance, SCM, agencies, vendors, and other stakeholders.
• Lead project kickoffs, status meetings, follow-ups, and milestone reviews as needed.
• Track project risks,…