Senior Demand Generation Specialist – Ten-X

Senior Demand Generation Specialist – Ten‑X – Irvine, CA

CoStar Group (NASDAQ: CSGP) is a leading global provider of commercial and residential real estate information, analytics, and online marketplaces. Included in the S&P 500 Index, CoStar Group is on a mission to digitize the world’s real estate, empowering all people to discover properties, insights and connections that improve their businesses and lives. We have been living and breathing the world of real estate information and online marketplaces for over 35 years, giving us the perspective to create truly unique and valuable offerings to our customers.

We’ve continually refined, transformed and perfected our approach to our business, creating a language that has become standard in our industry, for our customers, and even our competitors. We continue that effort today and are always working to improve and drive innovation. This is how we deliver for our customers, our employees, and investors. By equipping the brightest minds with the best resources available, we provide an invaluable edge in real estate.

Senior Demand Generation Specialist Irvine, CA | In office, Monday-Friday

Ten‑X is the world’s largest online commercial real estate auction platform. The Ten‑X platform empowers brokers, sellers and buyers with data‑driven technology and comprehensive marketing tools to expand market visibility and decrease time to close deals.

The Senior Demand Generation Specialist drives buyer‑focused digital demand generation and performance marketing strategies that attract, engage, and convert qualified bidders for commercial real estate assets. This role leads integrated digital campaigns, email and CRM programs, audience segmentation, and funnel optimization while partnering closely with CoStar’s centralized SEM team and other cross‑functional stakeholders. The ideal candidate is a data‑driven, hands‑on digital marketer who can manage multiple time‑sensitive priorities, translate performance insights into action, and continuously improve the buyer journey from initial awareness through registration, qualification, and bid activity.

• Develop and execute integrated digital campaigns and audience growth strategies that increase qualified bidder volume
• Lead email marketing and CRM programs, including bidder nurture, re‑engagement, and lifecycle communications
• Partner with CoStar’s centralized SEM team to inform paid search strategy, support campaign execution, and identify ongoing optimization opportunities
• Monitor asset‑level marketing performance, identify gaps, and prioritize additional digital support for underperforming or time‑sensitive assets
• Optimize the end‑to‑end buyer funnel, from traffic and account creation through vault visits, registration, bidder qualification, and bid activity
• Analyze campaign and funnel performance, translate findings into actionable recommendations, and communicate clear insights to key stakeholders
• Use AI tools in your own workflow — for campaign optimization, content production, and performance analysis — to increase the speed and quality of demand generation output and share effective practices with the team

• Bachelor’s degree in Marketing, Business, or a related field, from an accredited, not‑for‑profit, in person, University or College
• 5+ years of experience in digital or performance marketing, ideally in a marketplace, e‑commerce, or lead‑generation environment
• Hands‑on experience with email marketing platforms and CRM systems (e.g. Salesforce, Pardot, or similar)
• Experience managing or collaborating with SEM/paid search vendors or specialists
• Strong analytical and problem‑solving skills, with…