Marketing PR Manager

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world's top provider of Wi-Fi devices. The company is committed to delivering innovative products that enhance people's lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high-performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

• Lead end-to-end PR strategy and execution for new product launches, including briefing timelines, embargo management, and coordinated messaging
• Craft compelling, media-worthy storytelling and differentiated messaging to drive consistent, high-volume coverage that captures top-tier interest and reinforces TP-Link's unique market position
• Build and maintain strong relationships with Tier-1 to Tier-3 media, expanding the active media pool — with particular focus on outlets and reviewers frequently cited or referenced by AI search/answer engines (e.g., Google AI Overview, ChatGPT, Perplexity) — to strengthen TP-Link's visibility in AI-driven discovery and search results.
• Develop and maintain comprehensive media guides and briefing materials (product fact sheets, key messaging, spokesperson Q&A, competitive positioning) to ensure accurate, consistent coverage across all media tiers
• Manage the product seeding and review program — coordinating sample allocation, tracking loaner units, setting review timelines, and following up with media/reviewers to secure timely, high-quality coverage
• Collaborate with the marketing team to monitor user sentiment, quickly respond, transform insights into PR actions, and optimize user experience and brand image
• Align and integrate PR efforts with company wide goals and cohesive storytelling, integrating cross-functional resources (marketing, sales, etc.)
• Measure performance using data-driven metrics — share of voice, sentiment, impressions, message pull-through, and increasingly, AI citation/visibility tracking — to optimize results and demonstrate impact

• Bachelor's degree in Marketing, Public Relations, Communications, or related field, required.
• 3+ years of PR experience, ideally in consumer electronics or technology, leading successful media relations and product launch programs.
• Exceptional storytelling and messaging skills, with the ability to engineer compelling narratives that clearly differentiate TP-Link's…