Social Media Manager

Company Overview:

Allied Universal®, North America’s leading security and facility services company, offers rewarding careers that provide you a sense of purpose. While working in a dynamic, welcoming, and collaborative workplace, you will be part of a team that contributes to a culture that positively impacts the communities and customers we serve.

Allied Universal® is hiring a Communications and Social Media Manager. The Communications and Social Media Manager is passionate about all things social media and is a visionary leader in social storytelling. This role is a trend-setter; proactive, strategic, socially-savvy, and detail-oriented. The Communications and Social Media Manager will react quickly in a fast-paced environment and be truly passionate about social media: what trends are shaping it, what best practice looks like, and how brands and fans are changing the landscape.

The Communications and Social Media Manager will develop sophisticated and complex social media concepts that move beyond tactics to sustainable campaigns and activations. This Manager independently packages and presents social content strategies to stakeholders, effectively communicating rationale and impact; working across a range of security topics, translating complex brand challenges into impactful social narratives.

This role demands a deeply hands-on approach to graphic design and video production, ensuring every piece of content meets the creative vision but also stands out in a crowded social landscape. The Communications and Social Media Manager is a collaborative and impactful team player who can jump in wherever needed, take ideas from concept to execution, and navigate feedback all while keeping a finger firmly on the pulse of trends, culture, and the evolving media and security landscape.

RESPONSIBILITIES:

• Lead social creative strategy; develop sophisticated and complex social media concepts that move beyond one-off tactics to sustainable campaigns, platforms, and activations
• Evaluate content performance and develop/adjust communications strategy and future content
• Develop, implement, and own a content calendar
• Design and assemble social media toolkits for various campaigns and initiatives; develop and ensure implementation
• Lead and execute daily and planned hands-on content creation, including graphic design, video editing/shooting, motion graphics, and animation for brand social channels across platforms including Instagram, Linked In, and beyond
• Daily and planned content creation for brand social channels across platforms including Instagram, Linked In, and beyond, including concepts, content series, and repeatable templates
• Inform and create content that speaks to key security trends and developments, ensuring optimal use of platform features and best practices
• Lead art direction and copy crafting for comprehensive social campaigns, personally executing visual designs and ensuring consistent brand aesthetics and tone across all creative outputs
• Create rapid response content in collaboration with strategy and creative teams as news, cultural moments, and trends emerge in real time
• Support social listening and insights efforts, tracking security trends and developments in real time while balancing ongoing deliverables
• Independently package and present social content strategies to stakeholders, communicating rationale and impact with confidence
• Independently produce and master a diverse range of social content formats, from concept to final output, including static graphics, short-form video (filming/editing), motion graphics, animations, carousels, and stories
• Demonstrate mastery of the social content production process across media types including static, short-form video,…