Social Media Manager Acorns Workplace ago

At Acorns, our mission is to look after the financial best interests of the up-and-coming, beginning with the empowering, proud step of micro-investing.

How do we accomplish our mission? Our values.

Lead With Heart
- With compassion, integrity, and tenacity, inspire yourself and others to move past all previous thresholds of possibility

Make Bold Decisions
- We are creating a new world. Be optimistic, adventurous, and courageous. Leap fearlessly into the future

Always Build Trust
- Say what you mean, mean what you say, and do what you say you’re going to do. We are all owners. We are one team

Never Stop Growing
- Change IS the constant. Stay hungry and curious. Be relentless in the pursuit of progress

Find a way
- Never settle, no excuses, nothing is impossible. Just make it happen

Our values guide us, and our mission drives us. Come join us and help deliver financial wellness for the whole family, putting the tools of wealth-making into everyone’s hands.

Be the Voice of Financial Wellness on Social Media

Acorns is the voice of financial wellness for the up-and-coming. We're hiring the person to lead that voice on social.

The world doesn’t need another brand telling people how to spend their money. Social media is already filled with that. The perfect ad, the latest must-have, the endless scroll of things designed to separate people from their money.

Social media drives behavior—but why does it only push people to spend? With the right message, the right timing, and the right approach, it can do more than sell—it can help people build better habits, shift their mindset, and take control of their financial future. Bringing financial wellness into culture starts with how we educate, entertain, and inspire— that’s what this role is all about.

This role reports to the Sr. Director of Brand Marketing.

Acorns is a remote-first organization, offering the flexibility to work remotely while providing optional access to office space in Irvine, CA.

This role is about original creation, experimentation, and velocity. You’ll be hands-on from concept to publish—shooting, editing, writing hooks, and reacting in real time.

• Deliver Distinctive Content:
  Actively create and capture a mix of thumb-stopping content including UGC, in-house content, edu-tainment, bts moments (team, product, culture), trend-driven and reactive formats, CEO led content, and real customer moments.

• Lead Social Strategy:
  Set & run social strategy for both Acorns and Acorns Early that connects to larger marketing and business goals.

• Own the Content Calendar:
  Develop, manage, and execute a dynamic content calendar, ensuring timely, relevant, and strategic content across priority channels.

• Manage Creators:
  Source, scope and manage external creators as needed to diversify social content, tap into priority communities.

• Lead Community Management:
  Be the hands on the keys for our day-to-day community management, engaging in conversations about and with Acorns to foster a strong, engaged community. Collaborate with support partners to key topics, customer inquiries, and escalations with empathy and clarity.

• Grow Our Channels:
  Grow Acorns' organic social media presence across Instagram, Tik Tok, with a secondary focus on Reddit, You Tube, Linked In, and emerging platforms.

• Report on Performance:
  Analyze and report on social performance, providing insights on engagement, audience growth, and content effectiveness to optimize strategy and inform future campaigns.

• Champion the Brand:
  Own the Acorns brand voice and visual presence on social across the visual tone and caption copy.

• Track Culture & Trends:
  Stay ahead of trends and find opportunities to integrate Acorns into relevant conversations and channels within…