Sr. Manager, Precision Media

Who is Taco Bell

Taco Bell was born and raised in California and has been around since 1962. We went from selling everyone’s favorite Crunchy Tacos on the West Coast to a global brand with 8,200+ restaurants, 350 franchise organizations, that serve 42+ million fans each week around the globe. We’re not only the largest Mexican-inspired quick service brand (QSR) in the world, we’re also part of the biggest restaurant group in the world:
Yum! Brands.

Much of our fan love and authentic connection with our communities are rooted in being rebels with a cause. From ensuring we use high quality, sustainable ingredients to elevating restaurant technology in ways that hasn’t been done before… we will continue to be inclusive, bold, challenge the status quo and push industry boundaries.

We’re a company that celebrates and advocates for different, has bold self-expression, strives for a better future, and brings the fun while we’re  fuel our culture with real people who bring unique experiences. We inspire and enable our teams and the world to Live Más.

At Taco Bell, we’re Cultural Rebels. Want to join in on the passion-fueled fun? Learn more about the career below.

Taco Bell is on the lookout for a visionary Head of Precision Media to elevate our media strategies across first-party (1P) and third-party (3P) delivery programs, drive loyalty acquisition, enhance e-commerce retention, and spearhead customer-centric campaigns. This pivotal role will focus on driving repeat business and increasing frequency among our active user base through highly targeted and effective media strategies.

In this role, you will shape and execute innovative media strategies designed to enhance customer engagement and retention. You will also lead media efforts with third-party delivery aggregators and vendors such as Door Dash, Uber Eats, and Grub Hub, forging strategic partnerships to maximize impact and drive innovation.

You will oversee, create and develop media strategies across diverse channels, including television, online video, digital, mobile, and paid social. You will drive our media initiatives to enhance customer engagement, boost loyalty, and achieve our marketing and media objectives.

• Lead and develop innovative media strategies to enhance customer loyalty, acquisition, and retention, with a focus on driving repeat transactions and increasing customer frequency.
• Assist the Consumer Loyalty team to oversee cross-brand integrated loyalty offerings, including loyalty awareness, acquisition, engagement, and lifecycle marketing.
• Manage media agencies and partners to ensure the successful implementation of media strategies that achieve brand objectives
• Oversee the operation and optimization of three distinct CDPs to leverage data for media strategy development. Utilize insights from CDPs to inform and refine media strategies for optimal performance. Ensure seamless data integration and utilization across CDPs to support targeted media campaigns and personalized customer experiences.
• Lead media strategies for third-party delivery aggregators, including Door Dash, Uber Eats, and Grub Hub. Forge and maintain strong relationships with key delivery and food service vendors to explore and implement innovative media solutions. Act as a change agent, proposing and leading new ways of working with partners to drive strategic media objectives and enhance partnership value.
• Ensure alignment with brand KPIs and P&L targets, collaborating closely with Delivery and Loyalty teams and cross-functional partners to implement effective loyalty strategies.
• Partner with brand Head of Paid Media + Marcom, VP of Digital, CDO, Director of Loyalty and Director of Delivery, and channel leaders to attribute the full economic value of loyalty programs and delivery programs. Coordinate with internal departments—including legal, digital, creative, product, social, CRM and media agencies—to ensure seamless execution of media initiatives. Thought partner and collaborator with Integrated Media Calendar team and Brand + Media Strategy team on experience planning.
• Lead SEO strategy to enhance organic search visibility and drive traffic…