Social Media Manager

$80,000.00/yr - $85,000.00/yr

Populus Financial Group is looking for a Social Media Manager to join its Social Media team. This position will be responsible for the execution of the social media strategy for Populus employer and financial brands.

The ideal candidate will have experience creating social media content and engaging with audiences through social channels. This role requires an individual to wear multiple hats: from being a creative storyteller to strategic thinker, graphic designer to community-builder. This role will convey the company’s culture and values and will work cross-functionally with various internal stakeholders to source and curate content that brings the company to life and celebrates the people who work here.

The ideal candidate will be enthusiastic about celebrating our company achievements, spotlighting the voices of our employees, building social media communities, and must be a creative self-starter.

• Lead the design, implementation, and social strategy of Populus employer and financial brands to position and increase brand awareness for Populus as an employer of choice
• Build a captivating content strategy to fuel social channels, create key messaging, and develop graphics and video assets using Adobe Creative Suite, Canva, and similar products
• Maintain the content calendar and cadence of social media posts and build a repository of content, resources, and assets to be used by the Talent team
• Partner with the Talent team to deploy employer branding marketing strategies that raise brand awareness and generate qualified candidates via social media
• Draft creative copy and messaging that engages followers and desired followers
• Social media community management – respond to comments and private messages across the social communities
• Ensure online customer feedback and inquiries are responded to in a timely manner and work closely with customer support to address feedback as necessary
• Write new online review and social media responses based on brand needs, campaigns, and initiatives
• Route materials to necessary internal teams for approval before publishing, adjusting content and copy as needed based on received feedback
• Respond to Google My Business customer reviews
• Create reports for tracking growth and engagement metrics across the social media channels
• Strong written and verbal communication skills, with the ability to take on different brand tones and styles
• Strong attention to detail with superior project management skills
• Self-starter; able to work in a fast-paced environment with ease
• Positive, can-do attitude and comfortable working across teams, including with external agencies

• Bachelor’s degree in Marketing, Journalism, Communication, or a related field of study preferred.
• 3-5 years of relevant work experience on a social media team required.
• Community management experience on platforms such as Facebook, Twitter, Instagram, Tik Tok, Linked In, You Tube, etc. required.
• Experience creating engaging social media content and managing all aspects of its execution (concepting, writing, designing/filming, proofing, editing, and publishing) required.
• In-depth knowledge of and passion for overseeing online community platforms and best practices required.
• Knowledgeable of current and emerging social media content creation and community management trends required.
• Proficient in Canva and Adobe Creative Suite tools like Photoshop, Premiere, and Illustrator preferred.

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the major responsibilities.

While performing the duties of this job, the employee is regularly required to sit, stand or walk; use hands to finger, handle, or feel; reach with hands and arms; stoop or bend; and talk or hear. The employee must occasionally lift and/or move up to 50 lbs. Must have appropriate vision to see up close, and at a distance with ability to adjust vision and focus.