Relationship Specialist

Position Summary

The Relationship Specialist (RS) drives incremental growth by proactively engaging members, conducting in-depth financial discovery conversations, and identifying home equity lending opportunities. The role transforms member insights into tailored lending and deposit solutions through financial counseling, consultative selling, and product expertise, generating home equity applications, deepening relationships, and executing strategic outreach to boost branch performance and revenue.

• Proactively manage and grow member relationships through consistent, strategic outbound engagement.
• Initiate targeted outreach to deepen relationships, uncover financial needs, and generate lending opportunities.
• Drive ongoing engagement by scheduling and leading timely, value‑driven follow‑up conversations.
• Execute high‑volume outbound calling to initiate meaningful financial discussions and identify cross‑selling opportunities.
• Maintain a disciplined outbound cadence, including follow‑ups and opportunity‑driven outreach.

• Lead meaningful financial conversations to understand member goals, priorities, and life events.
• Use discovery‑based conversations to identify opportunities for lending, debt consolidation, and relationship growth.
• Recommend solutions aligned to members’ financial goals, ensuring clarity around benefits, risks, and long‑term impact.
• Sell through advice by connecting products to member outcomes and financial well‑being.

• Identify and originate home equity lending opportunities through strategic member engagement and comprehensive financial discovery.
• Educate and guide members on Home Equity Loan and HELOC solutions, covering structure, costs, timelines, and appropriate use cases.
• Accurately complete and submit home equity loan applications, ensuring thorough documentation and compliance with underwriting requirements.
• Anticipate, identify, and resolve potential issues early to minimize delays and ensure a seamless application experience.
• Contribute to branch revenue and overall financial performance while maintaining NMLS registration and adhering to lending requirements.

• Deliver a high‑quality, advisory‑driven member experience that builds trust and confidence.
• Manage challenging conversations with professionalism, empathy, and composure.
• Strengthen member relationships through ongoing engagement and financial guidance.

• Understanding of Wellby’s organizational functions and general operating policies.
• Proficiency with Microsoft Office Suite and related software.
• Knowledge of financial counseling principles and advisory‑based selling techniques.
• Knowledge of home equity lending products (HELOCs and Home Equity Loans).
• Strong interpersonal, member service, and communication skills.
• Analytical, problem‑solving, and reasoning abilities.
• Proactive outbound engagement and relationship management skills.
• Excellent time‑management and deadline‑meeting ability.
• Ability to navigate and troubleshoot issues and maintain strict confidentiality.
• Ready to engage in high‑volume outbound phone communication daily.

• High school diploma or equivalent.
• Two to four years of experience in member service, financial services, or similar retail sales.
• Preferred:
  Bachelor’s degree in finance, accounting, business administration, or related field.
• Preferred experience with lending, mortgage, IRA, and/or home equity products.
• Experience with member service and sales culture.
• Obtain NMLS registration within one year of hire.
• Obtain FiCEP certification within six months of hire.

Shifts may be staggered (between…