Senior MarTech Developer

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Irving, TX OR Basking Ridge, NJ (3 days onsite in a week)

Summary

We are seeking a highly skilled and experienced Mar Tech Developer with a strong focus on customer data, omni channel personalization and media marketing. In this role, you will be instrumental in designing, developing, and implementing innovative marketing technology solutions that leverage data-driven insights to drive customer engagement and business growth. You will collaborate closely with enterprise architects, cross-functional teams, and business stakeholders to translate business requirements into robust and scalable Mar Tech solutions, with a particular emphasis on targeting, retargeting, real-time personalization, customer data platform (CDP) implementations and AI-based personalization

Key Responsibilities

● Digital Marketing & Targeting Architecture: ○ Design and implement a robust media marketing architecture for new and existing customers, encompassing ■ Targeting & Retargeting:
Develop and implement strategies for audience segmentation, targeting, and retargeting across various channels (e.g., social media, search, display, video).

■ Lead Media Activation integration to enable digital marketing through social media and advertising platforms

● Real-time Personalization: ○ Design and implement real-time personalization strategies for existing and new customers across various channels (e.g., online and offline channels).

○ Design and Integrate rules-based and machine learning-based personalization models.

○ Deep understanding of AI/ML concepts and their application in marketing, including but not limited to: ■ Recommendation engines

■ Propensity modeling (purchase, churn, engagement)

■ Next-best-action algorithms

● Customer Data Platform (CDP) Development: ○ Design and implement a CDP strategy, including: ■ Data Ingestion & Orchestration:
Develop and manage data pipelines for ingesting and enriching 1st, 2nd, and 3rd party data.

■ Customer Segmentation & Profiling:
Develop and maintain customer segments based on behavioral, demographic, and other relevant data.

■ Data Activation:
Integrate the CDP with downstream systems (e.g., marketing automation, advertising platforms, NBx and system of engagements ) to activate customer data for personalized campaigns.

● Prospect Data Store & Management:

○ Design and implement a robust prospect data store, including: ■ Data acquisition and enrichment strategies.

■ Data quality and hygiene processes.

■ Data privacy and compliance considerations.

● Cross-functional Collaboration: ○ Design and implement a scalable and robust Mar Tech Solution with the Enterprise Architecture team

○ Work closely with marketing, business, cross IT Teams and UX teams to understand their data needs, events to be captured and delivering use cases

○ Facilitate communication and knowledge sharing across all stakeholders.

● Technology Expertise: ○ Deep understanding of Mar Tech stack, including Tealium, GCP, Kafka, Pega, and Adobe Target.

○ Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP,).

○ Strong understanding of data integration, data warehousing, and data pipelines.

○ Proficiency in SQL and No

SQL databases.

○ Experience with cloud computing platforms (GCP).

Qualifications

● Education: ○ Bachelor's degree in Computer Science, Engineering, or a related field.

○

Experience:

7+ years of experience in Mar Tech development and architecture with a strong focus on media marketing, customer data, real-time personalization, and CDP implementations.

● Technical Skills: ○ Expertise in Tealium/Adobe, GCP, Kafka, Pega, and Adobe Target.

○ Expertise in CDPs (e.g., Tealium CDP, Adobe Experience Platform, Salesforce CDP).

○ Strong programming skills in Java, Python, or other relevant languages.

○ Experience with data integration tools and technologies.

○ Proficiency in SQL and No

SQL databases.

○ Experience with cloud computing platforms (GCP).

● Other Skills: ○ Excellent communication and interpersonal skills.

○ Strong analytical and problem-solving skills.

○ Ability to work independently and as part of a team.

○ Detail-oriented and organized.

○ Passion for data-driven marketing and customer experience.

• Seniority level
  
  Mid-Senior level

• Employment type
  
  Contract

• Job function
  
  Information Technology
• Industries
  
  IT Services and IT Consulting

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