Web Manager

Trend Micro, a global cybersecurity leader, helps make the world safe for exchanging digital information across enterprises, governments, and consumers.

Fueled by decades of security expertise, global threat research, and continuous innovation, Trend harnesses AI to protect organizations and individuals across clouds, networks, devices, and endpoints.

The Trend Vision One™ enterprise cybersecurity platform accelerates proactive security outcomes by predicting and preventing threats across the entire digital estate and environments like AWS, Google, Microsoft, and NVIDIA.

Proactive security starts here.

Hybrid role with a minimum of 3 days per week in the Austin, Texas office located at 11305 Alterra Parkway Austin, TX 78758 or the Las Colinas, Texas office located at 225 E John W Carpenter Fwy #1500, Irving, TX 75062.

Trend Micro is investing in a world‑class, AI‑ready digital experience that reflects our leadership in cybersecurity and accelerates our global growth. We are seeking a Web Experience Manager to own the strategy, roadmap, and execution of our global web platform, transforming it into a modern, scalable, personalized, and AI‑optimized experience that sets a new industry standard.

This role is an individual contributor with high influence
, operating at the intersection of Marketing, Engineering, Design, Sales, and Product. You will drive a multi‑year modernization initiative, shape how users experience Trend Micro across digital channels, and ensure our website becomes a strategic asset in the AI era.

Own the Web Vision & Strategy

• Define the long‑term vision for Trend Micro’s digital experience, aligning with company strategy, GTM priorities, and brand evolution.
• Lead a multi‑year transformation of the web platform, championing requirements that drive a modern architecture, content structures, and AI‑driven enhancements.
• Position Trend Micro’s website as the industry’s best enterprise cybersecurity experience.

Drive a Modern, Scalable Web Platform

• Partner with Engineering to evaluate, modernize, and implement core technologies (CMS, component libraries, APIs, CDNs, personalization engines).
• Establish a scalable design system and component framework that supports global marketing velocity.
• Ensure the platform meets enterprise‑class standards for performance, accessibility, compliance, and security.

Champion AI‑Ready Content & Experience Design

• Drive an optimized experience for both human and LLM discoverability, personalization, and automated content workflows.
• Introduce AI‑powered enhancements across the digital journey, including content generation, translation, experimentation, and search.
• Ensure Trend’s web presence is aligned with how AI systems interpret, summarize, and recommend cybersecurity solutions.

Prioritize What Matters & Drive Execution

• Maintain a clear, strategic backlog that reflects business impact and user needs.
• Translate ideas into actionable requirements, user stories, and sprint‑ready deliverables.
• Partner with design, content, and development teams to ensure smooth handoff and predictable execution.
• Facilitate cross‑functional workshops, alignment sessions, and roadmap reviews.

Optimize for Measurable Business Impact

• Define and track KPIs related to engagement, conversion, SEO, Core Web Vitals, and customer journeys.
• Run A/B tests, user tests, and iterative experiments to continuously improve outcomes.
• Report insights and recommendations to Marketing, Product, and Executive stakeholders.

Be the Cross‑Functional Connector

• Work closely with Sales, Global Web Leaders, Product Marketing, Regional teams, and Engineering to gather feedback and align priorities.
• Identify operational gaps and drive process improvements across content, design, and development workflows.
• Act as the glue between strategic vision, technical implementation, and creative execution.

Required Qualifications

• Bachelor’s degree in Computer Science, Business, Marketing, UX, or related field.
• 4+ years of experience in product management or web experience ownership, ideally in a SaaS or B2B enterprise setting.
• Proven success driving web platform modernization
  , CMS…