Salesforce Business Analyst

Hollman is seeking a Salesforce Business Analyst to support, enhance, and optimize our Salesforce platform, Account Engagement (Pardot), and new enterprise quoting processes. This role partners closely with Sales, Estimating, Marketing, Customer Success, and Operations to streamline processes, improve system efficiency, and deliver data-driven insights that support strategic decision-making.

• Serve as the primary Salesforce resource for requirements gathering, enhancements, troubleshooting, and user support.
• Analyze business processes and recommend Salesforce-driven improvements to increase efficiency and accuracy.
• Build and maintain Salesforce dashboards and reports for Sales, Marketing, Operations, and Leadership teams.
• Support data integrity through routine audits, clean-up activities, and governance best practices.
• Create and maintain documentation including process maps, SOPs, training guides, and user instructions.
• Assist Marketing with Account Engagement (Pardot): list management, segmentation, data syncs, and campaign reporting.
• Provide weekly, monthly, and quarterly performance metrics (pipeline, lead flow, quoting activity, campaign influence).
• Fulfill ad-hoc analytics requests related to forecasting, quoting, sales performance, and customer insights.
• Identify process gaps, inefficiencies, and automation opportunities using data trends and user feedback.

• 1-3 years of experience with Salesforce, business analysis, or CRM support.
• Hands-on experience with Salesforce declarative tools (Flows, fields, reports, dashboards, permission sets).
• Working knowledge of Account Engagement (Pardot).
• Strong analytical, documentation, and communication skills.
• Experience partnering with cross-functional teams to improve workflows and system adoption.

• Experience with CPQ, quoting tools, or complex sales processes.
• Background supporting Sales or Marketing teams with reporting, automation, and insights.
• Experience in a manufacturing, B2B, or technology-driven environment.

Hollman offers a team focused work environment with a competitive salary, plus benefits including health and visual insurance and a 401(k) plan with matching contributions.