Digital Paid Media Specialist

Digital Paid Media Specialist

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We are seeking a highly skilled Paid Media Digital Marketer with demonstrated expertise in Google and Amazon advertising to join our dynamic digital marketing team. You will develop, implement, and optimize paid media campaigns for our 1P and 3P categories across multiple platforms to drive traffic, increase brand awareness, and maximize ROI. Your deep understanding of digital advertising strategies in acquisition and retention campaigns will be essential in leveraging data‑driven insights.

• Drive campaigns for owned and third‑party brands through Google, Amazon, and other relevant platforms.
• Plan, create, and launch Google Ads campaigns across Search, Display, Shopping, Video, etc.
• Manage Amazon Advertising campaigns (Sponsored Products, Sponsored Brands, Sponsored Display).
• Define campaign goals, target audiences, budgets, and bidding strategies.
• Partner to ensure ad copy is compelling and design is visually appealing.
• Conduct keyword research, analyze search trends, competitor activity, and build keyword lists including negative keywords.
• Optimize keyword bids and match types to improve relevance and quality score.
• Set up conversion tracking, implement necessary tags, and track KPIs like impressions, clicks, conversions, CPC, and ROAS.
• Conduct A/B testing to optimize ad performance.
• Monitor campaign performance and make data‑driven adjustments.
• Collaborate with web development and design teams to create effective landing pages and test elements to improve conversion.
• Allocate and manage advertising budgets, forecast spend, and monitor pacing.
• Configure and maintain e‑commerce site platform and marketplace storefront settings to optimize operations.

• 2+ years working with Google and Amazon Advertising platforms.
• Experience using A/B testing to optimize ad performance.
• Strong analytical skills and ability to interpret data to make data‑driven decisions.
• Excellent communication and collaboration skills.
• Ability to thrive in a fast‑paced environment and manage multiple projects simultaneously.

• Experience using Google Analytics 4.
• Demonstrated ability to manage multiple projects to meet aggressive deadlines.
• Proven collaboration across large, complex enterprises.

ADI Global Distribution is a leading wholesale distributor serving commercial and residential markets. The company will continue its role as a global wholesale distributor while Resideo retains its manufacturing business.

ADI Global Distribution is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, gender identity or expression, disability, nationality, sex, religion, or veteran status. For more information on applicable U.S. equal employment regulations, refer to the “EEO is the Law” poster and the Pay Transparency Nondiscrimination Provision.