Data & Integration Architect

Sr. Data & Integration Architect

12 years of relevant experience

Location:

Irving TX

3 days onsite per week

We are seeking an experienced Data & Integration Architect to design build and maintain robust marketing data pipelines. This role focuses on integrating platforms such as Sitecore and Salesforce ensuring strong data governance and enabling AI-driven analytics to support personalized buyer journeys.

• Design build and maintain data pipelines to ingest transform and model marketing and engagement data using Databricks or similar environments.
• Develop integrations across Sitecore Google Marketing Platform 6sense Linked In Salesforce and other digital platforms to provide end-to-end visibility into the buyer journey.
• Partner with IT and data teams to align marketing data with enterprise standards for governance quality and security.
• Create unified data models that connect engagement data content consumption account signals and opportunity data to support analytics and journey-based insights.

• Collaborate with the Mar Tech team to ensure marketing platforms are configured and documented to support analytics and AI use cases.
• Define and communicate data capture standards tagging requirements and event tracking structures for complete buyer journey visibility.
• Create and maintain data dictionaries taxonomies and schemas to ensure consistent and reliable data for analytics.
• Serve as the primary liaison between Analytics and Mar Tech teams translating analytical and modeling requirements into platform configuration and integration needs.
• Conduct data audits to validate alignment of critical events attributes and identifiers across systems.

• Define and maintain frameworks for capturing and structuring web behavior personalization events and user interactions within Sitecore and related systems.
• Ensure engagement signals and content interactions are linked to known accounts and individuals for journey analysis and personalization.
• Support analytics teams in leveraging web data to identify buying-stage patterns and trigger tailored recommendations.

• Partner with marketing AI specialists to ensure data structures support advanced use cases including:
• Buyer journey stage prediction
• Next-best-action and next-best-content modeling
• Audience and account-level engagement scoring
• Personalized experience and content recommendation frameworks
• Design and maintain data pipelines that make behavioral and engagement data AI-ready.
• Ensure all marketing data is connected and contextualized for AI-driven insights.
• Evaluate and implement emerging technologies that enhance marketing’s ability to predict personalize and optimize engagement.

• Engineering Degree: BE / ME / BTech / MTech / BSc / MSc

• Strong experience in data pipeline development using Databricks Spark SQL and Python
• Hands‑on experience with Google Analytics Google Sense Sitecore Personalization Azure Data Factory and Databricks
• Expertise in integrating marketing platforms such as Sitecore Google Marketing Platform Salesforce Linked In and 6sense
• Solid understanding of data modeling governance and security standards
• Knowledge of digital marketing data structures tagging and event tracking
• Proven ability to collaborate with IT and Analytics teams for data alignment

• Familiarity with cloud platforms such as Azure AWS or GCP
• Understanding of AI / ML use cases in marketing including journey prediction and personalization
• Experience with web analytics and personalization frameworks particularly Sitecore
• Skills in data visualization tools such as Power BI or Tableau
• Awareness of emerging technologies like Customer Data Platforms (CDPs) and identity resolution

• Active Directory Administration
• Logistics Operations
• Bar Management
• Advertising Sales
• Drafting
• Inventory Management

Employment Type:

Full Time

Vacancy: 1