Digital Marketing Specialist

Overview

Digital Analytics Implementation Analyst role in the Digital Analytics Implementation Team within the Customer Intelligence Division at PTR Global.

• Manage the implementation and maintenance of analytics tools e.g. Adobe Analytics Tag Management System Tealium.
• Experience in Data Layer Implementation and knowledge of tag manager tools such as Tealium.
• Strong expertise in data collection mapping for Adobe Analytics both web and native app data feeds and performing issue analysis.
• Experience in data validation identifying tagging and data collection issues and ensuring data accuracy.
• Proven ability to collaborate with cross‑functional teams including Product Owners, technology teams and vendors to define analytics requirements and implement tracking solutions.
• Collaborate with our technology teams to add update and verify implementation of analytics tracking on mobile app.
• Conduct quality assurance checks and data validation, identify data collection issues, implement marketing pixels and perform duties of Adobe Analytics administrator including SAINT classifications managing shared dashboards.
• Collaborate with Digital Customer Experience Product Owners and our technology teams to define and implement requirements for reporting on relevant KPIs that drive strategic decision‑making and customer experience improvements.
• Maintain detailed documentation of analytics tools and measurement strategies.
• Identify opportunities for improving customer experience that increase conversion or drive revenue improvement; use data to communicate recommendations to stakeholders.
• Establish best practices for data collection and data quality on the online channels configuring web analytics technology and interpreting data.
• Work with stakeholders to understand business goals, needs and develop viable solutions tracking requirements.
• Work with vendors and internal teams to develop reporting strategies and ensure data is being collected properly and accurately.
• Collaborate with design, QA, development and analytics resources for implementation and analysis of testing and personalization campaigns.

• Bachelor's degree in Statistics, Mathematics, Computer Science, Economics, Engineering or related field.
• 2-3 years of experience with Adobe products or similar analytics tools, preferably in implementation capacity.
• Experience managing analytic and/or development projects.

• MS in Statistics, Applied Math, Computer Science, Economics, Engineering or related field.
• Experience with analytics tools including Adobe Analytics, Tealium, Celebrus.
• Experience with iOS and Android SDKs.
• Experience with Agile development and associated ceremonies.
• Ability to handle multiple responsibilities/projects on strict deadlines with minimal supervision.
• Outstanding analytical thinking and problem‑solving abilities.
• Excellent interpersonal and communication skills with the ability to tailor your approach to different audiences.
• Ability to work effectively with a range of stakeholders and convey technical information in a clear and engaging way.

Mid‑Senior level, Full‑time, Information Technology, IT Services and IT Consulting. Dallas, TX salary $92,880.00 – $ (posted 3 days ago).