Media Analyst

Company Description

Mars United℠ Commerce is a global commerce marketing practice that aligns people, technology, and intelligence to make the business of our clients better today than it was yesterday. Our worldwide capabilities coalesce into four key disciplines — Strategy & Analytics, Content & Experiences, Digital Commerce, and Retail Consultancy — that individually deliver unmatched results for clients and collectively give them an unparalleled network of seamlessly integrated functions across the entire commerce marketing ecosystem.

These disciplines are powered by our industry-leading technology platform, Marilyn®, which helps marketers understand the total business impact of their commerce marketing activation, enabling them to make better decisions, create connected experiences, and drive stronger, measurable results. Learn more at

Part of the overall Analytics Group, the Media Analytics Team focuses on digital analytics, audience insights, and media performance optimization, client reporting and relationships, as well as cross-functional integration. They deliver best-in-class campaign reporting and insights, enabling data-driven decisions for media mix investing within the retail media ecosystem. The team audits advertising campaigns, troubleshoots performance issues, tracks and reports on KPIs, and provides consultation to Commerce Media planning and buying teams.

They partner with the Commerce Media team to discuss advertising performance, provide campaign insights and recommendations, and continuously improve digital media analytics product and service offerings. Additionally, they answer client questions and ensure insights align with business objectives, write and approve proposals and presentations, oversee the work, and help drive the growth of the department.

• Core Responsibilities:
  
  Digital Analytics, Data Clean Rooms, First Party Data, Second Party Data, Third Party Data, Audience Insights, Retail Media Measurement, Post Campaign Analysis, Incrementality Analysis.
• Primary Tools:
  Amazon Marketing Cloud, Walmart Scintilla, Azure Synapse, Power
  
  BI, Live Ramp, Retail Media Platforms (Criteo, The Trade Desk, etc.)

The Media Analyst is responsible for collecting, analyzing, and interpreting media performance data to provide actionable insights that support marketing and business decisions. This role requires strong analytical skills, attention to detail, and the ability to clearly and concisely communicate complex findings. Specifically, the Media Analyst will:

• Collect, clean, and analyze data from various media platforms.
• Work with stakeholders to understand data needs and deliver actionable insights.
• Ensure data accuracy and integrity across all reports, dashboards, and visualizations.
• Critical thinking to analyze data and derive meaningful media insights.
• Communicate findings and recommendations clearly to stakeholders.
• Support media planning initiatives.
• Assist in knowledge sharing through internal communication events, training, and other written materials.
• Maintain relevant marketing certifications and stay informed of media trends, tools, and methodologies.
• Support wider agency initiatives.
• Show up - be accountable, take responsibility, and get back up when you are down.
• Make stuff.
• Share so others can see what’s happening.

• Bachelor’s degree in data analytics, statistics, mathematics, or a related field.
• 2-5 years of experience in media data analysis or a related role.
• Proficiency in SQL for querying media performance data and developing custom audiences.
• Experience with BI tools such as Tableau and Power BI for data visualization.
• Strong skills in Excel for data manipulation and reporting.
• Demonstrated experience in leading media analytics methodologies like Multi-Touch Attribution (MTA), Audience Development, Clustering, Markov Chain analysis, etc.
• Familiarity with core media marketing concepts, such as first-party and third-party cookie-based data collection, attribution models, and developing audience segments from digital analytics and data management platforms.
• Knowledge of retail media ecosystems and common platforms such as Amazon, Walmart,…