Program Manager - Digital Media COE

Career Area:

Strategy

Job Description:

Your Work Shapes the World at Caterpillar Inc.

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Cat Digital is the digital and technology arm of Caterpillar Inc., leveraging the latest technologies to build industry leading digital solutions for our customers and dealers. With over 1.5 million connected assets worldwide, our teams use data, technology, advanced analytics, telematics, and AI capabilities to help our customers build a better, more sustainable world.

The Program Manager is responsible for overseeing the operational framework for the Digital Media Center of Excellence. This role manages demand intake, prioritization, workflow execution, resource allocation, and capacity planning to ensure work is aligned with business priorities and team capabilities.

In addition, the Program Manager drives operational excellence through workflow optimization, ownership of team playbooks and standard operating procedures, governance of work management processes, and development of reporting that provides visibility into capacity, throughput, project status, and performance.

Acting as a key liaison across marketing, agency, creative, analytics, and business teams, the ideal candidate combines marketing operations, program management, stakeholder engagement, and analytical skills to help scale a high-performing, efficient digital media team.

• Own and manage the intake process for paid media and social requests.
• Review incoming requests for completeness, prioritization, and alignment with business objectives.
• Facilitate intake meetings and stakeholder discussions to clarify requirements.
• Establish and maintain intake standards, templates, and SLAs.
• Partner with channel leads to evaluate effort, dependencies, and timing.

• Manage work through project management platforms (Workfront, Aha, Azure Dev Ops, etc).
• Monitor project status, identify risks, and elevate blockers.
• Ensure campaigns progress through planning, creative, approvals, execution, and measurement stages.
• Standardize workflows and continuously improve operational processes.
• Maintain visibility into team capacity and workload.

• Coordinate resource assignments across paid media and social teams.
• Track team capacity, utilization, and allocation trends.
• Balance competing priorities and recommend resource adjustments.
• Support quarterly and annual planning efforts.
• Provide recommendations for workload forecasting based on historical demand.

• Develop and maintain media platform playbooks, Standard Operating Procedures (SOPs), process maps, training materials, and onboarding documentation.
• Document governance processes, approval workflows, and team standards.
• Maintain a centralized knowledge repository.
• Support change management initiatives and process adoption.
• Facilitate training sessions for new processes and tools.

Develop dashboards and reports that provide visibility into:

• Intake volume
• Project throughput
• SLA performance
• Resource utilization

• Capacity forecasts

• Campaign delivery timelines

• Analyze operational trends and recommend improvements.

• Serve as a primary point of contact for intake and workflow questions.
• Partner with marketing, creative, analytics, agency, and business stakeholders.
• Communicate project status, priorities, and resource constraints.
• Facilitate cross-functional planning and alignment.

Planning:
Tactical, Strategic: Knowledge of effective planning techniques and ability to contribute to operational (short term), tactical (1-2 years) and strategic (3-5 years) planning in support of the overall business plan.

Analytical Thinking: Knowledge of techniques and tools that promote effective analysis; ability to determine the root cause of organizational problems and create alternative solutions that resolve these problems.

Flexibility and Adaptability: Knowledge of successful approaches and techniques for dealing with change; ability to adapt to a changing…