Competitve Product Positioning Intelligence Manager

Sales

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Leads the development of competitive product and technology positioning intelligence that translates external industry, technology, and external environment information into prioritized, actionable insights. Evaluates how emerging technologies, software-enabled capabilities, data, automation, autonomy, and integrated solutions affect customer value and Caterpillar’s competitiveness. Challenges product management, technical, deployment, and commercial assumptions to guide technology strategy, investment priorities, and where the business should focus.

• Transforms competitive news, technology trends, customer feedback, and industry observations into useful, actionable, and prioritized intelligence for business leaders, product management, engineering, and commercial teams.
• Assesses competitors’ products and technology solutions, including performance, capabilities, software, data, automation, autonomy, systems integration, business models, and positioning relative to Caterpillar offerings.
• Evaluates how competitors develop, deploy, integrate, support, and scale technologies at customer sites, including implementation approaches, interoperability, site readiness, operating practices, cybersecurity considerations, lifecycle support, in alignment with Caterpillar’s Values in Action.
• Identifies competitive technology gaps, risks, opportunities, and areas where Caterpillar should focus investment, differentiation or collaborations.
• Monitors emerging technologies and adjacent‑industry developments to assess potential disruption, applicability, and implications for Caterpillar’s product and technology roadmaps.
• Develops fact‑based responses to leadership feedback and competitive commentary, enabling engineering, technology, and product management teams to remain focused on priority work.
• Constructively challenges product, system architecture, user experience, design, and technical strategy assumptions, including established paradigms and core beliefs about how technology‑enabled products and solutions should be developed, positioned, integrated, and deployed.
• Provides an independent industry and technology perspective that tests whether current product plans, technical approaches, and roadmaps reflect customer workflows, technology adoption needs, and industry realities.
• Influences commercial strategy and business‑model decisions for technology solutions, including capital‑expenditure, operating‑expenditure, subscription, software, services, and outcome‑based value models.

• Customer Focus: Knowledge of the values and practices that align customer needs and satisfaction as primary considerations in all business decisions and the ability to leverage that information in creating customized customer solutions.
• Data Gathering & Analysis: Knowledge of data gathering and analysis tools, techniques, and processes; ability to collect and synthesize data from a variety of stakeholders and sources in an objective manner to reach a conclusion, goal, or judgment.
• Decision Making & Critical Thinking: Knowledge of the decision‑making process and associated tools and techniques; ability to accurately analyze situations and reach productive decisions based on informed judgment.
• Effect…