WordPress Website & SEO Specialist; PT

• Reports to: Ciclismo Classico management

Ciclismo Classico, an award-winning bicycle tour company specializing in culturally immersive cycling adventures in Italy, Europe, and beyond, is seeking a creative, detail-oriented Word Press Website & SEO Specialist to maintain, improve, and optimize our website and digital marketing materials.

We are looking for a hands-on professional with strong Word Press skills, practical SEO knowledge, good visual design abilities, and experience designing and editing Hub Spot email templates and landing pages.

The ideal candidate is resourceful, efficient, organized, and capable of working independently to improve our website’s appearance, functionality, search visibility, and ability to generate inquiries and bookings.

• Maintain and update website content, including tour pages, itineraries, pricing, photographs, menus, and promotional materials. When itineraries have been modified, these changes must be updated one the website and in Peak 15
• Improve website layouts, navigation, visual appeal, and user experience.
• Create and update attractive, mobile-responsive landing pages.
• Manage Word Press page builders, plugins, forms, and routine troubleshooting.
• Optimize images, page speed, and mobile performance.
• Check website links, content accuracy, and overall consistency.
• Recommend and implement practical website improvements.

• Implement on-page SEO best practices, including keywords, titles, meta descriptions, headings, internal links, and image optimization.
• Improve the organic search visibility of tour and destination pages.
• Perform basic technical SEO, including redirects, indexing, broken links, and site performance checks.
• Apply basic GEO/AEO practices to improve visibility in AI-powered search.
• Monitor website traffic and organic search performance using Google Analytics 4 and Google Search Console.
• Provide brief monthly reports identifying results, issues, and opportunities for improvement.

• Design, edit, and improve existing Hub Spot marketing email templates.
• Create and update Hub Spot landing pages, forms, and calls to action.
• Improve layouts, graphics, typography, and mobile responsiveness.
• Maintain consistent branding across email campaigns and landing pages.
• Test email templates, links, and forms for accuracy and functionality.
• Collaborate with the marketing team on digital campaigns and promotions.

• Create and edit website banners, promotional graphics, and email images.
• Crop, resize, retouch, and optimize photographs for web use.
• Maintain consistent branding and high visual standards.
• Proofread and format website copy for accuracy, clarity, and consistency.
• Assist with travel-related content updates and itinerary presentation.
• Use AI tools to improve efficiency in content editing, design, and SEO.

• Improve website navigation and the presentation of tour information.
• Optimize calls to action, inquiry forms, and booking pathways.
• Identify opportunities to increase qualified inquiries and tour bookings.
• Recommend cost-effective improvements based on website performance and visitor behavior.

• 3+ years of hands-on Word Press experience
  , including page builders, website updates, and design improvements.
• Demonstrated ability to create attractive, user-friendly, mobile-responsive web pages.
• Peak 15 knowledge or desire to learn
• Working knowledge of SEO best practices, Google Analytics 4, and Google Search Console.
• Experience designing, editing, and improving Hub Spot email templates and landing pages. Advanced Hub Spot development is not required.
• Strong visual design skills and proficiency with Canva, Adobe Express, Photoshop, or similar tools.
• Basic HTML/CSS knowledge for routine formatting and troubleshooting.
• Understanding of website performance, image optimization, and responsive design.
• Excellent English writing, editing, and proofreading skills.
• Strong attention to detail, organizational skills, and ability to work independently.
• Portfolio demonstrating relevant website and design work.

• Experience in travel, tourism, hospitality, or lifestyle brands.
• Familiarity with Italy and European travel destinations.
• Experience with Yoast SEO, Rank Math, or similar SEO tools.
• Familiarity with GEO/AEO and AI-assisted search…