Director - Product Development

Support Center - Irving The Director – Product Development drives product development for Private Brands, growing sales, margin and ideation at the division level. Directors are closely aligned strategically and collaboratively with the division GMM and Category Directors to achieve company financial targets. This role will execute product development key initiatives and priorities for ideation, design, process management to enable an effective and efficient Private Brand team.

This Team Member is the key leader between the external private brand resources and the internal stakeholders (including Merchandising, Trend, Sourcing, Packaging, Legal, etc). The Director is responsible for product development business plans in partnership with Category Management, Sourcing and the execution of those divisional level plans. The primary goal of this role is to enhance Michaels’ ideation, competitive advantage and profitability.

Major Activities Product Development and Private Brand :

Lead and manage the process of product development for the category – driving innovation, ideation & uniqueness.
• Direct, plan, approve & execute private brand programs across the category.

Interpret & translate trend for the category.

Supports the Kick Off Meeting preparation with the Category Director.

Gain alignment with the Category Director to drive merchandising strategy to product development ideation.

Develop competitive advantage through product development and margin opportunities within the category.

Ensure Company financial objectives and product quality are achieved.

Lead product ideation sessions, competitive shops, and identify product opportunities.

Work closely with Trend and the Category Director to have an active understanding of the market and consumer insights to drive freshness and uniqueness into the product offering.

Determines with the Category Director from ideation what to move forward with & the products to develop.

Ensures that style & inspiration is utilized consistently and taken to the subclass level where appropriate.

Partner closely with the Designers and factory teams to develop innovative and exclusive products that drive Private Brand product sales and meet margin targets.

Support all processes to build quality into product and to support long term growth by partnering with the QA department.

Manage ongoing maintenance of existing products, including the execution of quality improvements, packaging changes, changes in design, appearance or origin and changes in status under the direction of the Category Director.

Partner with the Packaging Team to ensure key features and benefits of the products are identified.

Final approval of packaging production files. DPD and Product Manager work with GMM/CD's on packaging segmentation.  Activity is led by Director Product Development.

Submit names/phrases being used to Legal for Trademark approval.

Category Knowledge Understand assigned categories including Michaels sales and competitive landscape.

Identify and communicate sales, margin and marketing opportunities for Private Brand products to all members of the Product Development team.

Monitor Private Brand product performance based on sales, margin and sell-through.

Manage and execute the divisional business strategies, mapping strategic insights to improve processes and standards for tactical implementation with execution focused on achieving financial  a ‘student of the industry’ studying trend, product and competition.

Work collaboratively with Sourcing to develop and recommend supplier strategies for Private Brand product.
Assist the VP- GMM by recommending and implementing strategies and programs which align with the company’s long-term vision and drive category performance.

Identify & drive…