VP, Decision Science

## VP, Decision Science Apply:
Hybrid:
Raleigh, North Carolina, United States of America:
Full time:
Posted Yesterday:
R13126
** Agency:
** Targetbase    
** Job Function:
** Data and Analytics    
** Job Subfunction:
** Data Science and Analytics
*
* Job Description:

**** About Targetbase
** Targetbase is a data‐driven, strategic marketing agency grounded in the belief that brands thrive when they truly understand their customers and apply that knowledge to deliver engaging and meaningful customer experiences. Serving a broad and diverse range of leading brands, we combine analytics, artificial intelligence, marketing technology, creativity to design, develop and execute marketing and customer engagement strategies that build strong customer-brand relationships and deliver profitable business impact.
** Role Purpose
** As Vice President, Decision Sciences, you will lead the design, sell-in, and delivery of analytic and AI-driven solutions tailored to client business needs. You will lead a team of marketing science and campaign measurement professionals and collaborate with cross-discipline teams to generate actionable intelligence and apply it to the design, orchestration, optimization, and evolution of marketing and customer engagement strategies.

As a Decision Sciences leader, you will also partner with the broader leadership team to develop talent, strengthen capabilities, and advance the group’s growth and innovation agenda.
** What You’ll Do
*** Contribute to client marketing success through the appropriate and effective application of a wide variety of insight and intelligence generation disciplines, techniques and toolsets.
* Build strong trusted-advisor relationships with clients and colleagues.
* Identify client business problems and opportunities, then determine the appropriate application of analytic and AI techniques to address them.
* Partner with Decision Sciences subject-matter experts to design, develop, and execute advanced analytic and AI-driven solutions.
* Guide and support teams of directors, managers, and analysts in delivering marketing science, measurement, and reporting solutions ensuring analyses are insight-rich, high quality, on time, and on budget.
* Partner with cross-discipline client teams to drive client satisfaction, business results, and account growth by leading the design, sale, and execution of analytic work that is impactful to clients’ business.
* Collaborate with Decision Sciences leaders and thought leaders to advance innovation, improve processes, and expand capabilities and expertise.
* Build and maintain high-performing, cohesive teams that consistently meet or exceed client expectations and agency benchmarks for productivity and profitability.
* Develop analytic talent, provide direction, coaching, and mentorship to directors, managers, and analysts.
* Create an environment that supports both high-quality work and professional growth.
* Own scope, estimates, delivery plans, financial management, timing, and execution across all client engagements.
* Participate actively in new business pitches and provide leadership for product development, public relations, and industry presence.
* Share solutions, techniques, and frameworks across clients; understand the group’s work across the client base; and identify opportunities to apply existing capabilities to client challenges.
* Champion Targetbase’s vision, strategy, and guiding principles, and serve as a role model for others within the Decision Sciences group, as well as the agency at-large.
** What You Bring
** Experience & Education
* 10+ years of applied analytics experience in marketing analysis, including segmentation, predictive analytics, digital analytics, measurement, media performance, business intelligence, and…