Manager of Product Marketing - MRD
Listed on 2025-12-28
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Marketing / Advertising / PR
Marketing Manager, Marketing Strategy
Manager of Product Marketing - MRD –
Caris Life Sciences
Join us in our mission to improve the human condition across multiple diseases. If you're passionate about meaningful work and want to be part of something bigger than yourself, Caris is where your impact begins.
Position SummaryThe Manager of Product Marketing – MRD will be responsible for developing and executing strategic marketing initiatives to support the launch and growth of this innovative oncology diagnostic. This role will partner cross‑functionally with product development, medical affairs, sales, and market access to drive brand awareness, physician adoption, and patient engagement. The manager will lead the creation of compelling messaging, promotional campaigns, and educational resources, ensuring alignment with corporate strategy and compliance standards.
Job Responsibilities- Develop and execute go‑to‑market strategies for new and existing liquid products, including positioning, messaging, and target segmentation.
- Prepare launch collateral, marketing materials, enablement tools for sales and training.
- Drive adoption within the portfolio. Collaborate with local commercial/field teams to ensure uptake of liquid product offerings.
- Define and deliver on growth targets (volume, revenue) for the liquid product line.
- Equip sales teams with tools: playbooks, training, sales content, competitive battle cards.
- Participate in field meetings, customer presentations, advisory boards, trade shows to support product awareness and adoption.
- Track and analyze campaign effectiveness, adoption metrics, and market feedback to inform continuous improvement.
- Apply data‑driven insights to refine targeting, messaging, and resource allocation.
- Bachelor’s degree in Marketing, Life Sciences, or related field.
- 2–3+ years of marketing experience in the life sciences industry, with 1–2+ years in oncology diagnostics or molecular testing.
- Proven expertise with laboratory‑developed tests (LDTs) and oncology market dynamics.
- Demonstrated ability to translate complex scientific data into clear, compelling marketing content.
- Strong project management and cross‑functional leadership skills in a fast‑paced environment.
- Proficient in Microsoft Office Suite (Word, Excel, Outlook) and general working knowledge of the Internet for business use.
- All job‑specific, safety, and compliance training are assigned based on the functions associated with this employee.
- Excellent written, verbal, and presentation skills.
- This position requires periodic travel and some evenings, weekends, and/or holidays.
- Periodically scheduled on‑call may require after‑hours response for technical emergencies not explicitly related to assigned job responsibilities.
- At times may be required to work weekends/holidays.
Individual must successfully complete the pre‑employment process, including criminal background check, drug screening, credit check (applicable for certain positions), and reference verification. This job description reflects management’s assignment of essential functions. Nothing in this job description restricts management’s right to assign or reassign duties and responsibilities to this job at any time.
Caris Life Sciences is an equal‑opportunity employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, national origin, gender, gender identity, sexual orientation, age, status as a protected veteran, status as a qualified individual with disability, among other factors.
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