Sr. Manager, Marketing

Overview

Are you looking for a place where you can bring your passion that will drive the implementation of marketing plans and support the execution of marketing programs and tactics for franchise owners? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services.

Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring Your Experience And Be Empowered To Innovate.

• Integrated Marketing Strategy:
  Develop and implement comprehensive marketing programs, seasonal campaigns and tactics that align with brand strategy and industry trends, while activating marketing experiences along the consumer journey.
• Integrated Marketing Strategy:
  Work with our agency of record to drive breakthrough creative initiatives to enhance brand identity, consumer experiences, and brand innovation.
• Integrated Marketing Strategy:
  Manage the National Ad Fund and evaluate marketing investments and programs based on business objectives and target consumer segments to optimize resource allocation and ROI for assigned brands.
• Customized Local Marketing Plan Execution:
  Lead individual local performance marketing efforts, with effective group and 1:1 coaching, to optimize local marketing programs and support franchise owners in growing their businesses.
• Customized Local Marketing Plan Execution:
  Develop and oversee execution of integrated annual marketing plans, customized for each franchise owner, with channel/tactic mix, and preferred programs/vendors that align with customer journey and marketing funnel stages.
• Customized Local Marketing Plan Execution:
  Oversee the onboarding and successful ramp of new franchise owners to break-even, with recurring local performance marketing coaching.
• Leadership and Team Development:
  Manage and mentor dedicated local performance marketing team member(s), guiding them to deliver on our marketing mission and NEI vision.
• Leadership and Team Development:
  Leverage resources across the Marketing Center of Excellence teams (i.e., Digital, PR, CRM, Creative, Analytics), cross-functional partners (Franchise Development, IT, Legal, Accounting), and external resources (agencies, vendors) to execute the marketing strategy.
• Leadership and Team Development:
  Oversee development of marketing content for brand conferences, meetings, and other key events, including monthly e-newsletter and the training and communication platforms.
• Leadership and Team Development:
  Lead the marketing presentation for franchise advisory council meetings, town halls and other key franchise facing events.
• Performance Measurement and Optimization:
  Report on the performance of national and local marketing efforts, assessing ROI/ROAS and KPIs. Coordinate any subject matter expert support and alignment for presentations and communication.
• Performance Measurement and Optimization:
  Recommend and initiate brand research projects to ground key insights and drive continuous improvement.
• Performance Measurement and Optimization:
  Oversee new and ongoing marketing and advertising activities, aligning key stakeholders around brand direction and decisions.

• Experience:
  • Experience leading marketing for a Brand delivering greater than $1 million
  • Experience managing a marketing budget, both National Ad Fund and Local Marketing Investment of $2 million; or overall top-line Revenue of greater than $25 million
  • Proven experience in developing high-performing teams and executing marketing programs to drive results.
  • Experience building annual, strategic marketing plans grounded in consumer insights.
  • Experience managing the development of brand creative assets with agency partners or inhouse creative team.
  • Strong track record delivering results in a high-growth environment, with the ability to interpret, analyze, and present metrics and trends.
• Skills:
  • Building, optimizing and managing…