Associate Manager - Brand, Advertising & Media - Restaurants

Associate Manager - Brand, Advertising & Media - Restaurants Summary

The Associate Manager of Restaurants will report to the Senior Manager of the Brand, Advertising, Media and Integrated Planning Team and is responsible for the marketing strategy, planning, and execution of Laredo Taco Company, Raise the Roost Chicken and Biscuits, and Speedy Café campaigns that resonate with existing and growth customers across media channels. Effective advertising starts with understanding the customer.

This role will work closely with our insights team to understand key drivers of consumer behavior and turn those insights into actionable marketing strategies and plans. The Associate Manager also works closely with agency and analytics teams to define a measurement strategy and report results to leadership and key stakeholders.

• Understand and consistently evaluate the brands’ core and growth target segments and the competitive landscape through management of research and analysis.
• Collaborate with the Restaurant Teams to understand business strategy and objectives and translate them into brand and marketing strategy and goals.
• Oversee the brand strategy, ad production and media planning for Restaurants to ensure campaigns are resonating with the target audience and delivering business results.
• Plan and work with cross‑functional partners and agencies to execute paid, owned, earned and shared media support for Restaurants across six sales plan periods and occasion‑based mini‑campaigns (e.g., Cinco de Mayo, National Taco/Chicken Day, etc.).
• Three key segments – In‑store, Delivery and Catering.
• Develop and maintain brand standards for all restaurants across new store design work and all marketing channels – includes developing a local store marketing approach and toolkit.
• Consistently manage marketing reports on a regular cadence.
• Manage and present marketing QBRs with Marketing and Restaurant Leadership Teams.

• 4‑year Bachelor’s Degree.
• 5+ years of relevant work experience.
• Certifications / Licenses: n/a.

• In‑depth understanding of common brand, advertising and media best practices.
• Effective communication, including writing, speaking, active listening and presenting to various levels and stakeholders.
• Multitasking and time management that allow for working on several campaigns at once.
• Collaboration skills when working on projects with agencies and cross‑functional teams.
• Ability to make effective and efficient decisions when planning, scheduling and implementing campaigns.

• Self‑motivated.
• Systems thinking.
• Ability to navigate ambiguity.
• Resilience.