Paid Media Strategist

Responsibilities

• Translate brand priorities, promotional moments, and product launches into clear channel‑specific briefs.
• Partner with agencies to develop integrated, full‑funnel paid media plans; review recommendations for alignment with objectives and budget.
• Contribute to audience strategies, test design, channel selection, and flighting.
• Support the evolution of paid media frameworks across awareness, consideration, and conversion initiatives.
• Manage campaign readiness workflows including brief creation, creative routing, legal/regulatory reviews, asset delivery, and tracking setup.
• Coordinate with Brand, Creative, eCommerce, and Analytics to ensure campaign assets, messaging, and onsite experiences align with media requirements.
• Partner with agency teams to confirm trafficking, QA, pixel/UTM accuracy, and go‑live sequencing.
• Support retail media or franchisee alignment as needed (e.g., page readiness, POS support, and localized messaging accuracy).

• 3–5 years of experience in digital media planning, activation, or performance marketing (agency or in‑house).
• Strong working knowledge of platforms:
  Meta, Tik Tok, Google Ads, Amazon Ads, and DSPs.
• Familiarity with media planning fundamentals including reach/frequency, funnel strategies, budget allocation, and KPI frameworks.
• Experience coordinating creative routing, trafficking requirements, landing page readiness, and campaign QA.
• Comfortable reviewing data, dashboards, and reporting tools; able to translate performance shifts into actionable recommendations.
• Strong organization, communication, and project management skills with the ability to manage multiple simultaneous work streams.
• Collaborative, detail‑oriented, and eager to expand strategic ownership.
• Bachelor’s degree in Marketing, Advertising, Communications, or related field preferred.