Senior Manager, CRM & Personalization Strategy

## Senior Manager, CRM & Personalization Strategy Apply:
SSC Irving TX:
Full time:
Posted Today:
R26 _5839
* 7-Eleven is an iconic family of brands with over 86,000 locations, surpassing every retailer in the world. We revolutionize convenience, restaurants and fuel through cutting edge innovation — working hard to be the customer's first choice. 7-Eleven empowers our employees to  activate awesome  and make a meaningful impact in their stores and communities every day. If you're ready to grow, lead and make a difference, come join our team and help shape the future of convenience.
* The
** Senior Manager of CRM and Personalization Strategy
** is a leadership role responsible for developing and executing comprehensive CRM strategies to enhance customer engagement, retention, and loyalty. This role will lead a team in developing and leveraging data-driven insights to drive personalized experiences across various customer touch points. The accountable outcomes include increases in loyalty customer store trips, basket size, fuel trips, and delivery orders.  
*
* Responsibilities include:

*** Develop and implement CRM strategies to increase customer engagement, retention, and lifetime value.
* Lead the development of personalized customer journeys across multiple channels including email, SMS, push notifications and in-app messaging.
* Utilize data analytics and segmentation techniques to identify customer segments and tailor communications and offers accordingly.
* Collaborate with cross-functional teams including marketing, merchandising, digital, delivery and IT to drive alignment and execution of CRM initiatives.
* Define KPIs and performance metrics to measure the effectiveness of CRM campaigns and initiatives.
* Lead the development and optimization of marketing automation workflows to deliver timely and relevant messages to customers.
* Stay informed of industry trends and best practices in CRM, personalization, marketing automation, and relevant AI.
* Manage a team including Marketing Cloud developers and data analyst, providing guidance, mentorship, and support to drive results.  
** Requirements:
*** Bachelor’s degree in marketing, Business Administration, or related field; master’s degree preferred.
* 8+ years of relevant B2C customer growth experience; CRM strategy, marketing automation, and personalization experience preferred.
* Experience with Salesforce Marketing Cloud Engagement and Personalization preferred.
* Proven track record of developing and executing successful CRM strategies that drive customer engagement and retention.
* Strong analytical skills with the ability to derive insights from data and translate them into actionable strategies.
* Excellent communication and interpersonal skills with the ability to collaborate effectively with cross functional teams.
* Leadership experience, with the ability to inspire and motivate a team towards common goals.
* A passion for innovation and continuous improvement in the CRM and personalization space.