Growth Associate Dallas​/Fort Worth

Improve the lives of others while Caring. Connecting. Growing together.

Explore opportunities with Well Med, part of the Optum family of businesses. We believe all patients are entitled to the highest level of medical care. Here, you will be part of a team who shares your passion for helping people achieve improved health outcomes. Explore rewarding opportunities for physicians, clinical staff and non-patient-facing roles. Join us and discover the meaning behind Caring.

Connecting. Growing together.

The Sr Market Practice Specialist (Sr MPS) is responsible for supporting the development and execution of a strategic plan that supports the goals of the organization. A primary focus of this position is to develop, coordinate and monitor tracking systems for event activities thru Salesforce, call center, lead assignments, and enrollment disposition. This position will work closely with corporate marketing staff, team members, field agents, and community partners to ensure there is full tracking for budget spend on all marketing events and develop reports to show cost per event, cost per lead and cost per sale.

This position will be responsible to train agents and assigned team members to improve awareness of Well Med’s health care delivery system. The position is also responsible for providing assistance with special projects and educational efforts as directed by management. This position is accountable for market membership goals for growth, retention and improved brand awareness

This position is based out of our Irving, TX office and requires frequent travel throughout the Dallas-Fort Worth market to support provider engagement, community outreach, events and other growth initiatives.

• Mentor/develop assigned team members; develop an agenda and conduct weekly/biweekly training sessions as appropriate, evaluate progress thru ridealongs and observation
• Schedule periodic review with the assigned MPSs to recognize performance and assess challenges
• Gather market intelligence to facilitate marketing strategies and innovate new solutions
• Represent the department in marketing and physician meetings
• Collaborates with the market leadership to create an action plan for territory activities and community outreach. Designs, creates and executes marketing activities to support growth and retention goals. Reviews marketing activities with appropriate market leadership and obtains approval
• Identifies opportunities with the Medicare eligible population in person or telephonically, and obtains appropriate consent for ongoing contact to promote the health care delivery system
• Provides support to the clinics for events, training, and collaterals and other duties to be assigned
• Maintains a professional relationship with community contacts/agencies, health care delivery system administration, physicians and other staff as well as local contracted health plan staff
• Conducts group presentations at various events or community/professional meetings to generate leads and raise awareness of the Well Med health care delivery system
• Completes all necessary reports and deliverables as requested by leadership according to established deadlines
• Participates actively in staff and operational development meetings and training sessions
• Assists in the implementation and development of marketing strategies based on requests from market leadership regarding all communications objectives. Effectively creates databases and manages assigned budgets with productive ROI results
• Collaborates with outside vendors as needed to fulfill program initiatives
• Ensures alignment between brand-building, positioning and direct-response objectives. Manages promotional campaigns through various media organizations to ensure the…