International Marketing Director

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Irving, TX, Irving, TX, US

Position Title:

International Marketing Director

Reports To:

Chief Marketing Officer and dotted line to Chief Global Growth Officer

Department:
Marketing

Location:

Irving, Texas /Dubai, UAE/Europe

Type:
Full-Time

The International Marketing Director is a strategic and commercially focused leadership role responsible for accelerating Revision Skincare’s growth across international markets. The role acts as the key bridge between the Global Marketing organization and local markets, ensuring that the global brand vision is effectively translated into relevant, impactful and locally appropriate strategies and activations.

Working closely with the CMO, CGGO, Global teams and local commercial partners, the International Marketing Director will drive the development and execution of market strategies, strengthen brand equity, identify new growth opportunities, and bring local consumer, market and competitive insights back into the global organization. The role will also play a critical role in shaping international innovation, digital and omnichannel initiatives, commercial programs and marketing capabilities, while ensuring consistency with the overall Revision Skincare brand strategy.

The position requires a highly collaborative, entrepreneurial and commercially minded leader who can operate effectively across multiple geographies, cultures and functions, turning global ambition into tangible, sustainable international business growth . This role is positioned at the intersection of strategy, marketing, innovation and commercial execution , with a strong focus on maximizing the potential of Revision Skincare across international markets.

The Director, International Marketing will work closely with the CMO and CGGO to:

• Support the Commercial Team to review and deploy the global Plans in the Regions to the local partners.
• Customize the Global Marketing Plans to meet the local market’s needs.
• Support the Commercial Teams in working with the Global Teams to develop ad Hoc Commercial and Marketing Projects which could not necessarily have a Global Scope. For Example, Asia Product Innovation, Regime Kits, Value Offer Proposition Or Dedicated KCPs activations which can be different Region by Region.
• Support the CGGO and the CMO to Develop Performance Marketing KPIs for the digital marketing ecosystem, social media, influencer marketing and other traditional marketing platform.
• Work together with the Global Digital Team to roll out the DTC and Other Online channels globally.
• Work with the local markets to brief the Global team to develop localized Assets (Digital and non-Digital).
• Work together with the local partners in developing assets with local suppliers and CMs.
• Lead local projects of developing marketing activities and product development with local relevancy.
• Feed the team with Research and Analysis of market, consumer dynamics and product gaps to develop both short- and long-term strategy for business growth that is sustainable and consistent for internal brands as well as identifying new innovation needed to meet market demand.
• Support the Global teams to develop regionally relevant products and 360 go-to-market plans to build brand equity and awareness in the international markets.
• Attend the Innovation monthly meetings and all the relevant meeting of the Global Team.
• Build a process to monthly collect and consolidate all the International in market activation to internally and externally celebrate Revision Skincare successes.
• Drive Office Excellence through…