Director of Product Marketing and Strategy

Injala builds AI-powered technology for the insurance and risk management industry. We help brokers, carriers, contractors, owners, and enterprise risk teams manage complex insurance, compliance, and risk workflows with greater efficiency and visibility.

We solve meaningful operational problems for some of the industry's largest and most sophisticated organizations. Our business is rooted in construction risk today, with opportunities to expand into adjacent insurance and risk markets.

We are looking for a Director of Product Marketing & Strategy to work directly with the CEO and Product organization to shape product strategy and define how Injala brings its platform to market.

You will sit at the intersection of Product, Sales, Marketing, and Customer Strategy. You will use market intelligence, customer insight, competitive understanding, and commercial judgment to help Injala make better product decisions and build deliberate strategies for how we position, compete, and win.

This role requires someone who thinks strategically and operates hands-on. You should be equally comfortable analyzing a market, challenging a product strategy, interviewing customers, writing positioning, preparing for an analyst briefing, building a sales narrative, or helping the team develop a strategy to win an important deal.

• Partner with the CEO and Product leadership to shape product and portfolio strategy
• Bring customer, market, competitive, and commercial intelligence into product decisions
• Evaluate market opportunities, buyer needs, use cases, emerging technologies, and areas of expansion
• Define the business problem, target customer, value proposition, differentiation, and commercialization strategy for new products and capabilities
• Challenge assumptions and keep product decisions grounded in customer needs and competitive realities
• Identify where Injala can create meaningful, sustainable differentiation
• Define and refine Injala's company, platform, solution, and market positioning
• Build a clear, consistent narrative around the problems we solve and the business outcomes we create
• Develop messaging frameworks for different buyers, markets, and use cases
• Set messaging guardrails and drive consistency across sales, product, marketing, web, demos, and customer materials
• Strengthen Injala's market presence through thought leadership, industry content, and executive messaging
• Build a deep understanding of our markets, including customer needs, buying behavior, competitive dynamics, and changes across the insurance and risk ecosystem
• Identify priority segments, buyer groups, and use cases where focused effort will materially improve our ability to win
• Track competitors, substitutes, and new entrants, and identify their vulnerabilities
• Turn intelligence into clear recommendations for Product, Sales, Marketing, and executive leadership
• Help Injala anticipate market changes early

• Develop go-to-market strategies for new products, major capabilities, and new customer segments
• Translate sophisticated capabilities and workflows into clear customer value
• Define ideal customer profiles, buyer personas, use cases, buying triggers, and value propositions
• Build a repeatable commercialization process so products launch commercially ready
• Own launch plans, success measures, and feedback mechanisms

• Interview customers, prospects, partners, and market experts to understand pain points, priorities, buying behavior, and unmet needs
• Build structured feedback loops that inform Product, Sales, and executive decisions
• Lead win/loss analysis to understand why we win, lose, or stall
• Back strategic recommendations with strong quantitative and qualitative evidence