Creative Specialist

Job Description:

Your Work Shapes the World at Caterpillar Inc. When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back‑up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world‑class expertise and a proven ability to adapt to changing demands.

We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

The Creative Specialist for Caterpillar’s Electric Power Marketing team is responsible for designing and executing marketing materials that enhance employee and customer engagement, drive awareness of Electric Power offerings, and support business growth. This role leads the creation of visually compelling creative assets, digital content, and brand‑aligned marketing materials. The Creative Specialist collaborates closely with teams across Electric Power, dealers and Caterpillar technology partners to deliver a consistent, cohesive visual strategy and high‑quality creative materials.

• Develop and execute creative visual concepts that effectively communicate key messages and support business objectives.
• Design a wide range of marketing and communication materials, including digital, print, presentation (PowerPoint), and multimedia assets.
• Apply brand standards consistently while evolving creative solutions to meet audience and business needs.
• Transform complex information into visually engaging and easy‑to‑understand graphics.

• Lead design projects through all stages of development, from concept creation and stakeholder alignment to final production and delivery.
• Balance multiple projects simultaneously while meeting deadlines and maintaining high‑quality standards.
• Collaborate with cross‑functional teams to ensure creative solutions align with strategic goals and project requirements.
• Incorporate feedback effectively and refine designs based on stakeholder input.

• Partner with marketing, communications, leadership, and subject matter experts to develop impactful visual solutions.
• Present design concepts and creative recommendations clearly to stakeholders and project teams.
• Build strong relationships across organizations to understand audience needs and deliver effective visual communications.
• Support a collaborative creative environment that encourages innovation, feedback, and continuous improvement.

• Identify and implement emerging marketing technologies, AI tools, and digital capabilities to improve efficiency and effectiveness.
• Support enterprise initiatives focused on customer personalization and digital engagement.
• Create marketing and communication process standards and governance to ensure…