Marketing Technology & Data Consultant

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Marketing

When you join Caterpillar, you're joining a global team who cares not just about the work we do – but also about each other. We are the makers, problem solvers, and future world builders who are creating stronger, more sustainable communities. We don't just talk about progress and innovation here – we make it happen, with our customers, where we work and live.

Together, we are building a better world, so we can all enjoy living in it.

Caterpillar's Electric Power Division (EPD) offers integrated solutions, parts, and services to meet the needs of our various commercial and industrial electric power customers. EPD supports a wide range of customer applications across the globe, including providing back-up power to hospitals, providing emergency power when natural disasters strike, and supporting critical infrastructure for data centers, municipalities, and more. With a rich history of more than 95 years in the electric power business, our team has world‑class expertise and a proven ability to adapt to changing demands.

We’re committed to providing sustainable and reliable solutions to our customers. Join our team to help build a better, more sustainable world for future generations!

The Electric Power Division (EPD) is looking for a Digital Marketing Consultant to join our team! Our solutions help meet customer needs in a variety of ways – everything from providing back‑up power to hospitals to providing emergency power when natural disasters strike and supporting critical infrastructure for data centers.

As a Digital Marketing Consultant in EPD, you’ll have the opportunity to support Electric Power by developing, implementing, and measuring innovative digital strategies, web experiences, and content improvements that drive customer engagement and measurable outcomes. You’ll work with peers across the organization and around the world to ensure our digital presence is aligned, consistent, and customer‑back. You’ll also maximize your creativity and technical expertise by defining new ways to reach our personas, improving how we execute digital tactics, and ensuring every action contributes to stronger performance across channels.

• Lead management efforts with a select group of dealers, ensuring leads move consistently through the sales funnel and project‑managing actions, follow‑ups, and workflow improvements.
• Execute digital tactics across channels, ensuring timely delivery, accuracy, and alignment with EP priorities and campaign objectives.
• Help structure website content to support search visibility, answer engine discovery and AI‑powered search experiences.
• Update and optimize campaign, industry and application pages for SEO, design quality, AEO, and overall discoverability, ensuring pages remain current and customer‑focused.
• Conduct regular SEO audits to identify issues and opportunities, analyzing website performance.
• Own, maintain, and regularly update Cat Dealer platform.
• Create practical guidance, templates and checklists to help internal stakeholders produce effective digital content.
• Work closely with dealers, SMEs, and internal digital teams to align on priorities, coordinate updates, and ensure execution supports shared…