Director, Programs; Marketing

Position: Director, Recruiting Programs (Recruitment Marketing)
The Director of Recruitment Marketing will lead the strategy, execution, and optimization of our global employer brand and top-of-funnel talent acquisition efforts. This role blends performance marketing, employer branding, and recruitment advertising to attract, engage, and convert high-quality talent  the owner of our recruitment marketing ecosystem, you will drive multichannel acquisition strategies, oversee employer brand development, and build a data-driven marketing engine grounded in analytics, attribution, and ROI.

You will partner cross-functionally with stakeholders in a highly matrixed organization to position Gartner as an employer of choice and deliver measurable hiring impact.

What you’ll do:

Employer Brand & Content Strategy Define and lead the global employer branding strategy aligned to the Associate Value Proposition (AVP)
Oversee end-to-end brand development and campaign execution across digital platforms

Build and manage a cohesive content strategy across Linked In, social channels, and campaign touchpoints

Maintain an integrated content and campaign calendar

Lead the recruitment awards strategy and external brand positioning

Recruitment Advertising & Campaign Strategy Own and scale the top-of-funnel candidate acquisition strategy across paid, organic, and partnership channels

Lead multichannel recruitment marketing campaigns, including job boards, paid social, SEO/SEM, and programmatic advertising

Develop and manage the Indeed strategy, including sponsored jobs, branding, and performance optimization

Own in-person and virtual hiring event strategy to support hiring demand

Standardize job posting templates to ensure brand consistency and optimize for search and conversion

Digital Presence & Candidate Experience Oversee company profiles across key platforms (e.g., Indeed, Glassdoor) to ensure brand alignment and competitiveness

Own career site strategy, including content optimization and user experience improvements

Lead Gartner’s talent community engagement strategy, including email campaigns, nurture journeys etc Develop scalable recruitment marketing toolkits, including templates, messaging frameworks, and localized assets as needed

Analytics, Performance & Attribution Own full-funnel performance analytics, including pipeline health, conversion rates, and ROIDefine and enforce tracking, attribution, and reporting standards across systems

Ensure ATS data integrity to support accurate source tracking and campaign attribution

Forecast budget needs based on hiring plans, historical performance, and market trends

Continuously optimize campaigns using data, insights, and market intelligence

Partnership & Leadership Partner cross-functionally with teams including Marketing, Communications, HR, HR Tech, and Inclusion Collaborate with field recruiting teams to support localized hiring initiatives

Manage and oversee external vendors and recruitment marketing partners

Lead a high-performing recruitment marketing and employer branding team

What You’ll Need:

8–12+ years of experience in recruitment marketing, employer branding, performance marketing, or related fields

Proven experience leading global or multi-market employer brand and recruitment marketing strategies

Deep expertise in digital marketing channels, including job boards, SEO/SEM, and social platforms

Hands-on experience with ATS, CRM platforms, and marketing analytics tools

Demonstrated ability to translate data into actionable insights and business impact

Experience managing vendors and cross-functional stakeholders

Proven leadership experience, with strong strategic thinking and execution capabilities#LI-CS6

Who are we? At Gartner, Inc. (NYSE:IT), we guide the leaders who shape the world.

Our mission relies on expert analysis and bold…