Marketing Director

Industry: Sports Nutrition / Health & Wellness

We are seeking a strategic, performance-driven Director of Marketing to lead brand, content, performance marketing, and product launch strategy across DTC, retail, and e-commerce channels. This high-visibility leadership role will combine creative brand building with data-driven marketing to accelerate omnichannel growth, strengthen customer engagement, and deliver measurable ROI.

The Director of Marketing will oversee campaign strategy, digital marketing, influencer and ambassador programs, content, and go-to-market initiatives while partnering closely with Sales, Product Development, Creative, Finance, Operations, and Customer Experience.

• Develop and execute the annual marketing strategy aligned with domestic and global growth objectives.
• Lead omnichannel marketing across DTC, Amazon, retail, and international channels.
• Own full-funnel marketing strategy across paid social, Google, Amazon DSP, email, SMS, affiliate, influencer, and UGC programs.
• Use customer segmentation, behavioral analytics, and conversion insights to improve acquisition, retention, CAC, and LTV.
• Lead brand storytelling and content strategy across web, social media, email, packaging, retail, and athlete/influencer programs.
• Partner with Product Development, Sales, and Operations on go-to-market strategies for new product launches and category expansion.
• Use market, consumer, trend, and competitive insights to influence product and portfolio strategy.
• Oversee marketing budgets, forecasts, performance reporting, and key marketing KPIs.
• Lead and develop a team across content, creative, digital, growth, and influencer marketing.
• Manage external agencies and vendor partners while ensuring consistent brand standards and strong execution.

• Progressive marketing experience, including leadership experience within CPG, DTC/e-commerce, retail, health and wellness, or sports nutrition.
• Proven experience driving growth within a digital-first, omnichannel environment.
• Strong knowledge of full-funnel marketing, including awareness, acquisition, conversion, engagement, and retention.
• Hands-on experience with CRM, lifecycle marketing, paid media, e-commerce, and analytics platforms.
• Experience with platforms such as Klaviyo, Meta Ads, Google Ads, GA4, Looker, Shopify, and Amazon Seller Central.
• Strong financial acumen with experience managing marketing budgets, forecasts, KPIs, and profitability considerations.
• Demonstrated experience leading and developing marketing teams.
• Strong cross-functional leadership skills with the ability to balance high-level strategy with hands-on execution.
• Passion for health, fitness, sports, and nutrition is highly preferred.

Equal Opportunity Employer/Veterans/Disabled

Must be authorized to work in the U.S. without employer sponsorship.

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The Company will consider qualified applicants with arrest and conviction records in accordance with federal, state, and local laws and/or security clearance requirements, including, as applicable:

• The California Fair Chance Act
• Los Angeles City Fair Chance Ordinance
• Los Angeles County Fair Chance Ordinance for Employers
• San Francisco Fair Chance Ordinance

Massachusetts Candidates Only:
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.