Director, Programs; Marketing

The Director of Recruitment Marketing will lead the strategy, execution, and optimization of our global employer brand and top-of-funnel talent acquisition efforts. This role blends performance marketing, employer branding, and recruitment advertising to attract, engage, and convert high-quality talent at scale.

As the owner of our recruitment marketing ecosystem, you will drive multichannel acquisition strategies, oversee employer brand development, and build a data-driven marketing engine grounded in analytics, attribution, and ROI. You will partner cross-functionally with stakeholders in a highly matrixed organization to position Gartner as an employer of choice and deliver measurable hiring impact.

• Define and lead the global employer branding strategy aligned to the Associate Value Proposition (AVP)
• Oversee end-to-end brand development and campaign execution across digital platforms
• Build and manage a cohesive content strategy across Linked In, social channels, and campaign touchpoints
• Maintain an integrated content and campaign calendar
• Lead the recruitment awards strategy and external brand positioning

• Own and scale the top-of-funnel candidate acquisition strategy across paid, organic, and partnership channels
• Lead multichannel recruitment marketing campaigns, including job boards, paid social, SEO/SEM, and programmatic advertising
• Develop and manage the Indeed strategy, including sponsored jobs, branding, and performance optimization
• Own in-person and virtual hiring event strategy to support hiring demand
• Standardize job posting templates to ensure brand consistency and optimize for search and conversion

• Oversee company profiles across key platforms (e.g., Indeed, Glassdoor) to ensure brand alignment and competitiveness
• Own career site strategy, including content optimization and user experience improvements
• Lead Gartner’s talent community engagement strategy, including email campaigns, nurture journeys etc
• Develop scalable recruitment marketing toolkits, including templates, messaging frameworks, and localized assets as needed

• Own full-funnel performance analytics, including pipeline health, conversion rates, and ROI
• Define and enforce tracking, attribution, and reporting standards across systems
• Ensure ATS data integrity to support accurate source tracking and campaign attribution
• Forecast budget needs based on hiring plans, historical performance, and market trends
• Continuously optimize campaigns using data, insights, and market intelligence

• Partner cross-functionally with teams including Marketing, Communications, HR, HR Tech, and Inclusion
• Collaborate with field recruiting teams to support localized hiring initiatives
• Manage and oversee external vendors and recruitment marketing partners
• Lead a high-performing recruitment marketing and employer branding team

• 8–12+ years of experience in recruitment marketing, employer branding, performance marketing, or related fields
• Proven experience leading global or multi-market employer brand and recruitment marketing strategies
• Deep expertise in digital marketing channels, including job boards, SEO/SEM, and social platforms
• Hands‑on experience with ATS, CRM platforms, and marketing analytics tools
• Demonstrated ability to translate data into actionable insights and business impact
• Experience managing vendors and cross‑functional stakeholders
• Proven leadership experience, with strong strategic thinking and execution capabilities

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