Demand Generation & Marketing Content Manager

Wellfit is a healthcare fintech platform helping remove financial barriers between patients, providers, employers, and payors. Our solutions help dental and healthcare organizations offer more flexible payment, financing, and membership options while improving access to care and supporting practice growth.

As Wellfit continues to scale, we're investing in stronger brand awareness, more effective marketing execution, and demand-generation programs that create measurable opportunities for our sales organization.

We're seeking a creative, commercially minded, and AI-enabled Demand Generation & Marketing Content Manager who can develop compelling content, execute integrated campaigns, and build a repeatable engine for generating qualified customer interest.

This is a hands-on marketing leadership opportunity for someone who combines exceptional content and storytelling capabilities with demonstrated success generating demand and supporting sales pipeline.

You will own Wellfit's content marketing, organic social presence, integrated campaigns, website messaging, and marketing collateral while helping establish a more disciplined, measurable approach to demand generation.

You'll collaborate closely with Sales, Product, and leadership to understand our customers, communicate our value, and turn marketing activity into meaningful commercial opportunities.

This is an individual contributor position with significant ownership and strategic influence. Success requires someone who can independently develop strategy, prioritize initiatives, and execute high-quality work without depending heavily on agencies or additional team members.

• Own and execute integrated B2B marketing campaigns designed to create awareness, generate qualified leads, and contribute to sales pipeline.
• Develop targeted programs for dental practices, healthcare organizations, partners, employers, payors, and other relevant decision-makers.
• Partner closely with Sales to understand ideal customer profiles, buyer personas, prospect challenges, and opportunities to improve lead quality.
• Build multichannel campaigns leveraging email, social media, landing pages, educational content, and other appropriate digital channels.
• Develop lead-nurturing campaigns that move prospects from initial awareness toward meaningful sales engagement.
• Track and evaluate campaign effectiveness using engagement, lead conversion, lead quality, and pipeline contribution.
• Continuously test new messaging, channels, content formats, and campaigns to improve marketing performance.

• Develop and execute a cohesive content strategy aligned with Wellfit's products, audiences, and growth objectives.
• Create compelling content across blogs, thought leadership, product education, customer stories, emails, landing pages, presentations, and campaigns.
• Translate complex healthcare, lending, payments, fintech, and SaaS concepts into clear, engaging, audience-specific messaging.
• Develop content that supports the complete buyer journey, from awareness and education through consideration and sales engagement.
• Maintain a consistent and recognizable brand voice across marketing channels.
• Bring original creative ideas forward that help differentiate Wellfit and strengthen its market presence.

• Own Wellfit's organic social media strategy and execution across Linked In, Facebook, Instagram, You Tube, and other relevant platforms.
• Build a consistent publishing cadence focused on awareness, thought leadership, product education, and audience engagement.
• Create engaging copy, graphics, video concepts, educational content, and campaign-driven posts.
• Evaluate social media performance beyond vanity metrics, identifying opportunities to generate website traffic, inquiries, and sales conversations.
• Support executive thought leadership and customer-facing communication initiatives.

• Own marketing content improvements across Wellfit's website, ensuring messaging remains current, accurate, compelling, and aligned with business priorities.
• Develop and optimize campaign landing pages, product messaging, calls to action, and customer education content.
• Apply SEO fundamentals, metadata improvements, and content optimization techniques to increase discoverability.
• Ensure Wellfit's payment, financing, membership, ACH, Pinless Debit, and emerging product offerings are clearly represented.
• Identify…