Senior Manager, Integrated Marketing Planning - Digital & Delivery
Job in
Irving, Dallas County, Texas, 75016, USA
Listed on 2026-10-23
Listing for:
7 eleven
Full Time
position Listed on 2026-10-23
Job specializations:
-
Marketing / Advertising / PR
Digital Marketing, Marketing Management, Marketing Strategy, Marketing Communications
Job Description & How to Apply Below
Drive the Future of Digital Growth Are you passionate about creating marketing strategies that influence how millions of customers engage with digital ordering, loyalty programs, mobile apps, and delivery experiences? We're looking for a Senior Manager, Integrated Marketing Planning - Digital & Delivery to lead the planning and coordination of high-impact marketing initiatives that fuel customer engagement, drive sales, and accelerate business this highly visible role, you'll serve as the key marketing partner for Digital and Delivery teams, bringing together cross-functional stakeholders to develop seamless, customer-centric campaigns across paid, owned, and earned channels.
If you thrive in a fast-paced environment, love turning insights into action, and enjoy influencing teams across an organization, we'd love to meet you.
What You'll Do:
Lead Strategic Marketing Planning Develop annual and quarterly marketing plans that support Digital and Delivery growth objectives.
Own the integrated marketing calendar, including promotions, product launches, seasonal campaigns, and key business initiatives.
Prioritize marketing requests and align resources against business goals.
Transform business objectives into actionable briefs for creative, media, CRM, social, PR, digital, and analytics teams.
Drive Cross-Functional Excellence Serve as the primary marketing planning partner for Digital and Delivery stakeholders.
Collaborate with Digital Product, Loyalty/CRM, Operations, Delivery, Technology, and Marketing teams to build integrated customer programs.
Align teams around clear priorities, timelines, deliverables, and success measures.
Ensure marketing programs are executed consistently across digital platforms, delivery channels, mobile experiences, CRM journeys, and in-store communications.
Deliver Customer-Centered Growth Create activation strategies that define target audiences, channel roles, key objectives, and measurement plans.
Partner with business leaders to develop promotions, customer offers, platform enhancements, and growth initiatives.
Help shape customer experiences that increase engagement, loyalty, and digital adoption.
Turn Insights into Action Partner with Analytics and Customer Insights teams to define KPIs and measure performance.
Evaluate campaign and customer data to identify opportunities for optimization and growth.
Lead post-campaign reviews and recommend actionable improvements.
Foster a test-and-learn culture through experimentation with offers, messaging, audience targeting, and channel strategies.
Monitor consumer trends and emerging opportunities across digital commerce, loyalty, delivery, and customer engagement.
What You'll Bring:
Education & Experience Bachelor's degree in Marketing, Business, Communications, or a related field.
7+ years of progressive experience in integrated marketing, marketing planning, digital marketing, or customer engagement marketing.
Proven success leading complex cross-functional initiatives and influencing stakeholders without direct authority.
Experience developing integrated campaigns across paid, owned, and earned channels.
MBA or Master's degree preferred.
Experience in convenience retail, QSR, restaurant, grocery, hospitality, or other consumer-facing industries preferred.
Expe…
Position Requirements
10+ Years
work experience
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