Regional Product Marketing Manager

An Amazing Career Opportunity for a Regional Product Marketing Manager!

Location: Germany or Benelux, Remote

Job : 52757

The Regional Product Marketing Manager, PACS Europe owns product marketing delivery and leads cross-functional work streams for the agreed portfolio, markets and programmes within Europe. The role translates customer, channel and market insight into actionable product requirements, differentiated positioning, effective go-to-market plans and successful product adoption.

The role combines strategic product marketing responsibility with hands-on delivery and independent professional judgement. It maintains direct working relationships with HQ Product Management, Research & Development (R&D), regional sales, Marketing and Sales Engineering. This is an individual contributor role with no formal line-management responsibility.

This role develops evidence-based portfolio and market recommendations, owns agreed product marketing plans and drives delivery through the relevant functions.

The director provides integrated European strategy, prioritization and functional leadership. The Manager is accountable for the agreed product marketing outcomes and determines how to organize and deliver the work within that framework.

HID powers the trusted identities of the world's people, places, and things, allowing people to transact safely, work productively and travel freely.

HID Physical Access Control Solutions (PACS) is at the forefront of securing spaces with advanced, reliable access control solutions. From cutting-edge readers, credentials and controllers, to mobile and biometric technologies, HID PACS empowers organizations worldwide to protect their people, property and assets with scalable, high-quality solutions.

This is more than just a job - it's your chance to join an industry leader to drive innovation in access control and make a real impact on global security solutions.

Are you ready to make a difference? Join us and help shape the future of security.

• Own structured market and competitive insight for the agreed remit, including customer needs, market segments, use cases, channel requirements and win/loss feedback.
• Identify product gaps, competitive differentiation and growth opportunities across relevant PACS products and solutions.
• Translate findings into product marketing plans, portfolio recommendations and specific commercial or product actions.

• Lead voice-of-customer activities and translate validated needs into clear product requirements, use cases, acceptance criteria and business cases.
• Maintain ownership of the assigned requirements within the consolidated European backlog and engage directly with HQ Product Management and R&D through agreed PLM / SAFe processes where applicable.
• Track decisions and commitments, resolve open questions and close the feedback loop with customers and regional stakeholders.

• Develop product positioning, value propositions and regional go-to-market plans that reflect customer needs, competitive alternatives and approved product capabilities.
• Define target segments, use cases, partner requirements and localization needs.
• Develop evidence-based pricing and packaging recommendations with Product Management and commercial leaders, and deliver the agreed product marketing actions within the approved European strategy.

• Lead product marketing delivery for assigned product introductions from market validation and launch planning through enablement, market introduction and…