Marketing Associate, C&I Sales Support & Events

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As a critical part of the Business Acquisition Marketing team, this role is responsible for developing marketing activities and sales support tools to help drive $130M in profitability and 50+ TWh in term volume for the acquisition and retention of Large Business Markets (LBM) in targeted ERCOT & MWNE regions.

• Develops business sales support tools to engage C&I audience targets targets in current and expansion regions, throughout their customer journey. This includes presentations, emails, collateral, promotional items, and targeted campaigns that enable sales cycle progression.
• Collaborates with cross-functional teams, SMEs and external influencers to develop key messages and content for multiple channels (Email /DM campaigns, social media (Linked In) presence, etc.) to ensure consistent customer engagement and maintain legal and regulatory compliant selling claims. Content to include market/regulatory updates and trends, innovative energy efficiency and sustainability solutions, etc.
• Identifies and supports customer advocacy activities that promote current customers and amplify energy management best practices among peer networks.
• Manages participation in industry events, educational summits and networking events to increase consideration and engagement of prospective and current customers to support sales acquisition/renewal strategies.
• Continually seeks opportunities to improve experience and engagement throughout the business customer journey.

• 3-5 years B2B marketing experience with a proven track record in planning and developing campaigns and managing corporate events.
• Experience in event management and sales support software tools such as Cvent, Salesforce, SF Marketing Cloud and Seismic.
• Experience managing projects with external vendors & agencies.
• Working knowledge of key marketing financial drivers.
• Writing samples that demonstrate strong writing skills for strategic messaging & content development.
• Excellent organizational, communication and inter-personal skills with the ability to work within a team environment including cross functional teams represented by other departments and/or companies.
• Ability to effectively multi-task under time constraints in a fast-paced environment while maintaining focus and consistency to event goals
• Physical attendance at events is a requirement of the job, including pre & post event activities, which could entail travel, or nights and weekends.
• Experience gained through college degree programs and/or certifications is applicable to the above skills.

• Improvement in B2B brand awareness and consideration.
• Campaign and event tracking that summarizes performance versus goal on key metrics such as:
• Participation
• Acquisition rates
• CM Margins for business segments
• Sales cycle progression
• Event participation ROI
• Improvement of business performance key metrics for the LBM acquisition channel.
• Identify process improvements that enhance experience and engagement throughout the large business customer journey across multiple retail brands.

Marketing

Vistra Retail Operations Company

Irving, Texas
Texas

It is the policy of the Company to comply with all employment laws and to afford equal employment opportunity to individuals in all aspects of employment, including in selection for job opportunities, without regard to race, color, religion, sex, sexual orientation, gender identity, pregnancy, national origin, age, disability, genetic information, military service, protected veteran status, or any other consideration protected by federal, state or local laws.

If you are an individual with a disability and need assistance submitting an application or would like to request an accommodation, please email us at  to make a request.