SUNBOY - Regional Sales Manager

SUNBOY is searching for an energetic Regional Sales Manager to make Texas our biggest market. This is the perfect role for a motivated coconut lover with deep experience in alcohol sales and distribution who wants to build a market, not just maintain one.

Texas is SUNBOY's biggest opportunity. We have a strong partnership with H-E-B, distributor partners in place, and a lot of state left to win. You'll own the territory: building our distributor relationships, growing chain and independent accounts, and putting SUNBOY in front of as many Texans as possible.

• Build and maintain strong relationships with each of our Texas distributor partners and their sales teams
• Grow and service our chain business, starting with H-E-B: in-stocks, displays, programming and new placements
• Identify, target, onboard and support new on- and off-premise accounts, including retail stores, bars, restaurants and venues
• Develop and execute a territory sales plan that hits volume, POD and new-account goals
• Run tastings, presentations and events that build awareness and drive trial
• Ride with distributor reps, run work-withs and blitzes, and keep SUNBOY top of mind in their book
• Oversee SUNBOY brand ambassadors in your market
• Report regularly on sales performance, market insights and competitor activity
• Attend industry trade shows and events to network and promote SUNBOY

• Friendly, confident, curious and outgoing
• Highly motivated and target driven
• Excellent communication, negotiation and relationship skills
• 5+ years working with alcohol distributors and/or 5+ years of supplier-side experience
• Existing relationships in the Texas market and familiarity with TABC rules strongly preferred
• Startup beverage brand experience

• Must be 21 years of age or older
• Must live in Texas
• Must be willing to make SUNBOY top priority
• Must be enthusiastically willing to travel extensively within the territory
• Must work independently and manage time effectively in a remote environment
• Must have and maintain a working vehicle and a clean driving record
• Must have night and weekend availability as needed
• Must be able to lift 25 lbs

• Base salary: $65,000- $90,000, depending on experience
• Annual bonus target of approximately 20% of salary
• Car allowance plus a travel and entertainment budget
• Health insurance and benefits

Coconuts make people happy. That's why founders Luke McKenna and Yair Tygiel started sourcing and importing fresh coconuts for cocktail service over a decade ago. A whimsical idea to throw coconut parties from tropical bike carts on the Brooklyn Bridge has grown into the world's first ready-to-drink spiked coconut water, now sold in Target, Kroger, Whole Foods, H-E-B, Publix and more through 40+ distributor partners.

SUNBOY is 5% ABV, gluten-free and vegan, with no added sugar and three times the electrolytes of leading sports drinks. "You'll thank us tomorrow morning." Our mission is simple: to spread joy with coconuts.

Timeline: We're interviewing in late November and early December, with offers by December 15 and a start date of January 11, 2027.

SUNBOY is an equal opportunity employer. We're committed to diversity and inclusion and to making SUNBOY a fun, supportive workplace for everyone. You must be 21 or older to apply.