Senior Adobe Target Developer

Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting, and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting, and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value.

This role combines Adobe Target implementation, front-end development and technical problem solving. The Sr. Adobe Target Developer translates experimentation requirements into reliable, measurable implementations and helps maintain quality standards for code, QA, accessibility, performance and release readiness.

• Develop and support Adobe Target activities for A/B tests, multivariate tests, experience targeting, personalization, recommendations and other Target-driven experiences.
• Build front-end code for Target activities using JavaScript, Type Script, HTML, CSS, responsive design, accessibility standards and cross-browser development practices.
• Configure Adobe Target audiences, profile scripts, parameters, QA links, activity priorities, targeting rules and delivery safeguards.
• Partner with product, design, analytics, Mar Tech and business teams to clarify requirements and deliver technically sound test implementations.
• Troubleshoot activity delivery, audience qualification, front-end behavior, analytics integration, browser issues and production defects related to Target implementations.
• Support QA, accessibility, performance, version control, release readiness, documentation and implementation standards.
• Create reusable scripts, utilities and documentation that help improve consistency and speed across experimentation delivery.

• Bachelor’s or master’s degree in information technology, computer science, digital technology, design or equivalent experience.
• Strong hands‑on Adobe Target experience including A/B testing, multivariate testing, experience targeting, personalization, audience setup, profile scripts, parameters, QA, debugging and activity lifecycle management.
• Strong front‑end development experience with JavaScript, Type Script, HTML, CSS, responsive design, accessibility, browser developer tools, cross-browser testing and web performance practices.
• Experience implementing Target activities using custom code, reusable scripts, front‑end components, QA utilities and integration patterns with analytics or measurement tools.
• Working knowledge of Git-based development, branching, pull requests, code review, deployment workflows and release readiness practices.
• Ability to troubleshoot technical issues, manage implementation details and recommend practical, scalable and maintainable solutions.
• Strong communication skills with the ability to explain technical concepts to product, business, analytics, design and development partners.
• Experience creating documentation and supporting implementation standards for experimentation and personalization delivery

• Adobe Target Certified Professional, Adobe Target Business Practitioner or equivalent Adobe Target certification preferred.
• Familiarity with Adobe Experience Cloud or related Mar Tech ecosystems is helpful, with primary emphasis on Adobe Target implementation and delivery.
• Experience in enterprise digital marketing, financial services,…