Digital Asset Manager

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Role:
Digital Asset Management (DAM)/AEM Program Manager

Duration: W2 Contract

Role Overview: We are seeking an experienced Digital Asset Management (DAM) Program Manager to lead the strategy, delivery, and adoption of enterprise DAM initiatives. This role will own end-to-end program execution across multiple work streams, ensuring that digital assets are governed, discoverable, reusable, and effectively leveraged across channels. The ideal candidate brings strong program leadership, cross‑functional coordination skills, and a deep understanding of digital content ecosystems, including DAM platforms, metadata, integrations, and change management.

• Own the end‑to‑end DAM program roadmap
  , including phased rollouts, enhancements, and platform upgrades
• Manage multiple parallel work streams such as platform implementation, integrations, metadata strategy, migration, and adoption
• Ensure delivery against scope, timelines, budget, and quality standards

• Act as the primary liaison between Marketing, Creative, Brand, IT, Legal, and external vendors
• Establish DAM governance frameworks, including usage standards, workflows, and approval models
• Drive executive‑level communication, reporting, and decision‑making forums

• Partner with business stakeholders to define and prioritize DAM use cases
• Oversee asset lifecycle workflows from creation and approval to distribution and archival
• Ensure DAM capabilities align with business objectives such as brand consistency, speed to market, and asset reuse

• Lead DAM platform implementation and optimization efforts (e.g., AEM Assets, Bynder, Aprimo, etc.)
• Coordinate integrations with CMS, eCommerce, marketing automation, and creative tools
• Work closely with architects and technical teams to ensure scalable and secure solutions

• Plan and execute asset migration from legacy systems
• Oversee metadata modeling, taxonomy design, and content normalization
• Ensure compliance with licensing, rights management, and regulatory requirements

• 5+ years of experience in program management roles
• Experience with Adobe Experience Manager (AEM Assets) or similar DAM platforms
• 5+ years of experience delivering DAM, CMS, or digital content platforms
• Strong understanding of DAM concepts: metadata, taxonomy, asset lifecycle, governance
• Proven experience managing cross‑functional, global teams
• Background in marketing operations, digital marketing, or content strategy
• Experience working with vendors, system integrators, and third‑party platforms
• Excellent communication, stakeholder management, and executive presentation skills