Digital Analytics Director

WPP Media is WPP’s global media collective. In a world where media is everywhere and in everything, we bring the best platform, people, and partners together to create limitless opportunities for growth. For more information, visit

At WPP Media, we believe in the power of our culture and our people. It’s what elevates us to deliver exceptional experiences for both our clients and each other. In this role it will be critical to embrace WPP & WPP Media’s shared core values:

• Be Extraordinary by Leading Collectively to Inspire transformational Creativity.
• Create an Open environment by Balancing People and Client Experiences by Cultivating Trust
• Lead Optimistically by Championing Growth and Development to Mobilize Enterprise.

About Choreograph: A Leading WPP Media Brand

Choreograph is WPP’s global data products and technology company. We’re on a mission to transform marketing by building the fastest, most connected data platform that bridges marketing strategy to scaled activation. We work with agencies and clients to transform the value of data by bringing together technology, data and analytics capabilities. We deliver this through the Open Media Studio, an AI-enabled media and data platform for the next era of advertising.

We’re endlessly curious. Our team of thinkers, builders, creators and problem solvers are over 1,000 strong, across 20 markets around the world.

Role Summary and Impact

We are seeking a visionary and highly experienced Digital Analytics Director to lead and define the strategic direction for website and mobile app analytics within our organization, directly impacting top-tier brands. This leadership role will be responsible for building and scaling end-to-end digital analytics capabilities across websites and mobileapplications, enabling a unified and holistic understanding of user behavior across platforms. You will own the analytics strategy and roadmap, delivering executive-level insights, guiding product, media, and marketing teams, and establishing best practices for scalable, future-ready measurement frameworks.

Skills and Experience:

The Director will play a pivotal role in translating complex cross-platform performance data, customer journeys, and behavioral insights into actionable business strategies and measurable KPIs. You will work closely with data engineering, product, CRM, media, and marketing leadership to deliver transformative insights, advanced experimentation programs, and robust reporting solutions built on modern data architectures.

• Lead, develop, and inspire a high-performing digital analytics team across web and mobile, setting a clear vision, defining roles and responsibilities, and establishing best-in-class ways of working. This includes hiring and onboarding top talent, coaching team members through regular feedback and career development planning, fostering a strong culture of collaboration and ownership, and ensuring the team continuously evolves its skills in line with emerging analytics technologies, modern data platforms, and business needs.
• Define and lead the strategic vision for web and mobile app analytics, including comprehensive tracking frameworks, advanced tagging/event architectures, and robust QA processes (e.g., GA4, Firebase, server-side tracking, MMPs such as Adjust or Appsflyer). Establish and govern enterprise-wide key performance metrics (KPIs) and benchmarks across the entire app lifecycle, from acquisition to retention, ensuring alignment with broader business objectives.
• Establish and govern enterprise-wide KPIs and measurement standards across the full digital customer lifecycle — from acquisition and engagement to conversion, retention, and lifetime value — ensuring strong alignment with business objectives.
• Drive the transformation of complex web and app behavioral data into actionable insights and strategic recommendations that influence product development, media investment, strategies, and overall business growth
• Oversee the development and standardization of advanced dashboards, self-service reporting platforms, and automated intelligence systems utilizing tools like Looker Studio, Big Query, Tableau, or other BI tools,…