In-Store Excellence Manager

The In-Store Excellence Manager is responsible for building a best-in-class bakery execution model across La Lorraine Bakery Group's retail customers. The role ensures that LLBG's bake-off concepts, category solutions, merchandising standards, and shopper activation programs are flawlessly executed in-store to maximize sales, profitability, and customer satisfaction.

The position acts as the bridge between Sales, Marketing, Category Management, NPD, Operations, and Retail Customers to ensure that LLBG is recognized as strategic bakery category partner.

The position acts as the central coordination point for the customer projects, aligning retail customers, suppliers and internal teams to deliver against agreed timelines, budgets and store readiness requirements.

The position reports directly to the Head of Retail & E-Commerce, working closely together to strengthen LLBG’s retail and e-commerce strategy and execution.

The function

• Define and deploy LLBG's In-Store Excellence strategy across retail customers.
• Establish bakery standards for product presentation, merchandising, shelf management, product rotation and freshness.
• Develop and implement the “Perfect Bakery Department” concept for strategic retail customers.
• Conduct store visits and execution reviews to identify improvement opportunities.

• Build strong partnerships with key retail customers
• Advise customers on bakery layout, category growth, profitability, consumer trends and operational efficiency.
• Present category reviews and business recommendations to retail executives together with local LL Sales teams.
• Develop and follow up on the category development and in-store execution components of joint business plans in close collaboration with Key Account Managers and field teams.

• Own execution standards for frozen-to-fresh bakery concepts.
• Ensure consistent execution of correct baking procedures, product quality standards, product availability and freshness throughout the day.
• Develop and optimize baking schedules to reduce waste, improve availability and maximize sales performance.

• Drive bakery category growth across key retail accounts.
• Identify opportunities to increase traffic, basket size, conversion rates and impulse purchases
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• Translate category, shopper and store performance insights into actionable in-store initiatives.
• Measure the commercial impact of Store Excellence initiatives and continuously improve execution.

• Bachelor’s degree in Business Administration, Marketing, Retail Management or a related field.
• Minimum 8-10 years of experience in Retail, FMCG, Food Service or a related industry, preferably in a customer-facing role.
• Strong understanding of retail operations, category management and in-store execution; bakery or fresh/frozen food experience is a strong advantage.
• Strong commercial and analytical mindset with the ability to translate insights into actionable solutions.
• Excellent customer management, influencing and cross-functional collaboration skills.
• Hands-on, field-oriented approach with strong communication and presentation skills.
• Fluent in English.
• Willingness to travel regularly and spend time in customer stores.

• You will join an international family-owned company with a strong long-term vision, where more than 5,300 enthusiastic colleagues work together, driven by five core values.
• You can literally taste our passion every day through our fresh and innovative top-quality products.
• You will help build a better world, as sustainability is high on our agenda.
• You will get the opportunity to grow and develop in a highly dynamic environment. Our LLBG Academy supports you in…