Digital Marketing
Job in
43032, Bardi, Emilia-Romagna, Italy
Listed on 2026-06-05
Listing for:
Altro
Full Time
position Listed on 2026-06-05
Job specializations:
-
IT/Tech
Digital Marketing, Digital Media / Production, SEO, Social Media Marketing
Job Description & How to Apply Below
Location: Bardi
Axpo Italia S.p.A. is looking for a Responsible for Digital Marketing with a proven background and solid experience in the role within international and structured companies.
The Responsible for Digital Marketing will report to Communication & Marketing Director, with responsibilities on digital marketing strategies/activities, websites, and platforms for Axpo Italia S.p.A B2B communication.
Design, develop and optimize the B2B digital experience (UX/UI), including website visual identity and all key digital touchpoints (website, platforms, customer area and digital customer journey)
Collaborate closely with internal teams (Brand & Media, Marketing, Sales, IT) and Headquarters to define platform requirements, deliver digital projects and ensure alignment with Digital Corporate Branding and communication guidelines
Manage and continuously update digital platforms, including content strategy (SEO/GEO), website optimization, evolution of online services, and promotion of company content and storytelling
Monitor and analyse digital performance (KPIs, analytics, digital sentiment), supporting B2B lead generation and identifying market trends and improvement opportunities through competitor analysis
Act as a key point of contact for Business Units, supporting B2B digital promotion initiatives and ensuring consistency and effectiveness across activities
Coordinate operational and administrative aspects of digital marketing activities (vendor management, budget tracking, purchase orders, contracts and content usage rights)
Ensure all digital activities and platforms comply with internal policies, brand standards, group guidelines and relevant regulations, including data privacy and accessibility.
Requirements
At least 8 years of proven experience as Responsible for Digital Marketing within international and structured companies; previous experience in energy sector is considered a plus
Strong project management and high potential to outstanding performance under complexity and tight deadlines
Relentless curiosity to experiment (by analyzing and execute recommendations), innovate and urge to improve to guarantee Business success.
Structured as well as cutting-edge thinking of the role of digital for clients and business.
Excellent knowledge of the Italian and English language.
Salesforce tools knowledge is considered a plus
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