Tribe Lead Digital Sales

Position: Tribe Lead Growth Digital Sales
Location: Cusano

Experteer Overview  In this role you will shape ING Italy's digital commercial strategy for Business Banking, driving acquisition, activation, engagement and community building across digital touchpoints. You will build a holistic growth engine that combines analytics, multi-channel sales, content-driven engagement and strategic partnerships to scale the Business Banking customer base. You will lead analytics, data assets, and omnichannel experiences to improve funnel performance and product adoption, while ensuring compliance and risk controls.

This is a high-impact, cross-functional leadership role in a fast-paced, data-driven, innovative culture.
Retribuzione / Benefits   Lead the Customer Insights & Analytics strategy for the Business Banking segment
Orchestrate a data framework for funnel performance, customer behavior, product adoption and churn insights
Embed analysts within squads to improve data fluency and decision‑making
Own the customer 360 data assets for Business Banking with reliable segmentation and actionable insights
Manage end‑to‑end acquisition and activation journeys across digital channels
Optimize the full sales funnel, including onboarding and KYC/AML flows
Drive activation of core products via targeted journeys and education
Collaborate with product teams to reduce friction and improve conversion
Develop a content strategy for business clients and build digital communities
Coordinate omnichannel messaging and manage digital partnerships for scalable acquisition
Define partnership models (affiliate, API, product integrations, digital referrals) and manage eligibility and performance
Ensure compliant partnership onboarding with Compliance, Legal and Risk
Implement test‑and‑learn, A/B experiments and continuous funnel optimization
Monitor core growth KPIs: CPA, conversion, activation, engagement, community reach
Oversee martech capabilities for growth: campaign orchestration, analytics, A/B testing, CMS, attribution
Lead a high‑performing, agile team and foster a culture of iteration and customer obsession
Maintain risk awareness and robust documentation for digital journeys and partnerships
Responsabilità   10+ years in digital growth, performance marketing, digital sales or analytics, preferably in Business Banking/fintech/SME contexts
Proven ability to lead cross‑functional, Agile teams at scale
Deep expertise in digital acquisition, activation, content strategy and community building
Strong analytical mindset with experimentation, segmentation, modeling and funnel management experience
Understanding of B2B financial services and onboarding constraints
Excellent stakeholder management and influencing skills
Risk, compliance and regulatory awareness
Fluent in English
Requisiti fondamentali   Super flexible smart working
Competitive base salaries and performance‑based bonuses
International environment
Training and development opportunities
Well‑being initiatives
Birthday day off (#doyourbirthday)

#J-18808-Ljbffr