Digital Marketing & Website Coordinator

Location: Sant'Ambrogio di Torino

Missoni is looking for a Digital Marketing Coordinator to join the Digital team, a role that sits at the intersection of data and strategy, with real room to grow from execution into strategic ownership. Reporting to the Head of Digital Marketing & CRM and working closely with the e-commerce, retail, and IT teams, the ideal candidate combines analytical rigour with a sensitivity to go-to-market dynamics that shapes the brand’s direction across international markets.

Digital Campaign Management
Support the planning and execution of multichannel digital marketing campaigns across international markets
Support local partners in trade marketing activities, including the set-up of digital advertising campaigns in alignment with the Head of Digital Marketing & CRM, and the production of dedicated performance reports on agreed initiatives
Monitor campaign performance through web analytics and marketing analytics tools and dashboards, producing reports to support decision-making
Contribute to the monitoring and optimisation of media budget allocation across digital channels
2–4 years of experience in similar roles, preferably in fashion, luxury, or retail environments
~ Good knowledge of major digital advertising platforms:
Meta Ads, Google Ads, Bing Webmaster Tools, Tik Tok Ads, Pinterest, Microsoft Advertising
~

Experience with web analytics tools (Google Analytics
4), tag management (Google Tag Manager), and dashboard visualisation
~ Strong data analysis skills and ability to produce reports and dashboards
~ Data-driven mindset with the ability to work in international and cross-functional environments
~ Excellent written and spoken English
~ Familiarity with CRM platforms and email/marketing automation tools; knowledge of Salesforce (CRM Analytics, Service & Marketing) is a plus
~ Bachelor’s or Master’s degree in Management Engineering or related quantitative disciplines; A combination of technical background and digital specialisation is a plus:
Master in Digital Marketing, Marketing Analytics, or CRM Management
Certifications in data tools (Google Analytics, SQL, Tableau, Looker Studio) are considered a preferential title
Backgrounds in Marketing Technology, Growth Marketing, or Customer Intelligence are valued

All employment decisions (including recruitment, hiring, promotion, compensation, transfer, training, discipline and termination) are based on the applicant’s or employee’s qualifications as they are in line with requirements of the role under consideration.