Digital Marketing Manager

Location: Castel San Gimignano

Digital Marketing Manager

Consulti la panoramica del ruolo qui sotto. Se è sicuro/a di possedere le giuste competenze ed esperienze, si candidi oggi stesso.
Florence, Italy | Full-time | 6 months -> Permanent Contract
About Us
Europass Teacher Academy is a network of Erasmus+ training centres with 36 locations across Europe and 30,000 participants per year. Our courses, delivered exclusively in English, are designed for education professionals seeking high-quality, internationally recognised training.
We also run Europass Italian Language School (ILS), a language and culture school based in Florence, offering study holidays, online courses, and long-term programmes for international students who want to live, study, and grow in Italy.
Both brands are managed from our marketing office in Florence, alongside a growing portfolio of other projects.

The Role
We are looking for a Digital Marketing Manager to become the operational backbone of our digital marketing. Someone who keeps everything on track, coordinates internal resources and external suppliers, monitors performance across all channels, and has the hands-on experience and competence to execute many of these tasks directly.
What You'll Do
The initial projects and activities will depend on the selected candidate, considering we are also hiring more specific profiles. The potential activities include:
Monitor the performance of ad campaigns, social media, and websites - and translate data into clear, actionable insights
Coordinate the internal content team and external suppliers (agencies, freelancers)
Manage the social media editorial calendar across our brands
Handle Word Press/Woo Commerce updates, optimisations, and small-scale modifications - reducing dependency on developers for day-to-day operations
Oversee our main websites and a number of smaller digital projects
Report directly to the director with regular, concise updates on what's working and what needs improvement
What We're Looking For
Solid knowledge of analytics and reporting tools (Google Analytics, Meta Business Suite, or similar)
Hands-on experience with Word Press and Woo Commerce
Experience in social media planning and management xpavfwm
Basic coding skills for independent web edits and minor technical tasks
Italian and English at an excellent level — mandatory requirement
Knowledge of additional languages (Spanish, German, French...) - a strong plus
Experience coordinating a team or external suppliers - a plus
Strong organisational skills, operational autonomy
Previous experience in a similar role is preferred

What We Offer
6 months contract -> Permanent contract
CCNL ANINSEI: salary starting from €1,800 gross/month, based on experience
Based in Florence, on-site or predominantly on-site
A young, international team in the heart of Florence