Digital Marketing & Performance Specialist

Position: Digital Marketing & Performance Specialist (11521)
Location: Calderara di Reno

Experteer Overview  In this role you drive multi-channel digital campaigns to boost brand visibility and revenue. You’ll work with internal teams and external agencies to plan, launch, and optimize ads, landing pages, and tracking infrastructure. You’ll analyze performance data to inform ongoing improvements and contribute to AI assisted search initiatives. This is a hands‑on, cross‑functional role that balances technical setup with strategic optimization to support growth.
Retribuzione / Benefits   Plan, launch, and optimize campaigns across Google Ads, Meta, Linked In, and marketplaces
Coordinate assets, timelines, and approvals with internal teams and external agencies
Create and optimize landing pages for campaigns, product launches, and lead generation
Support tracking setup via GTM, GA4, and platform pixels
Manage data flows and automations (e.g., Zapier)
Monitor campaign performance against KPIs using GA4, Looker Studio, and dashboards
Conduct post‑campaign analyses and translate insights into actionable recommendations
Develop GEO (Generative Engine Optimisation) best practices for AI powered search environments
Responsabilità   Bachelor in Digital Media
Minimum 5 years of digital marketing experience
Experience managing multi‑channel campaigns and teams
Proficiency in Google Ads, Meta, Linked In Ads, and marketplace platforms

Experience with GTM, GA4, Looker Studio, and platform pixels
Experience managing external agencies and media partners
Fluent English; other languages a plus
Requisiti fondamentali   Permanent contract
Salary 35, EUR
Welfare and benefits package

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