Digital Store E-Commerce Personalization Specialist

Location: Brugherio

Supports QVC Italy in personalization and UX optimization activities across web and app
Responsible for leading the strategy, implementation, and quality control of personalization initiatives
Partnering with Digital Store, Content, and A/B testing teams for personalization calendars
Transitioning successful tests into daily operations supporting voucher campaigns
Collaborating with Store Programming and Trading teams to design personalization strategies
Ensuring personalized content is delivered across all platforms
Analyzing and reporting weekly test results to drive revenue growth
Mentoring team members and contributing to process improvement
Requirements     Bachelor’s degree in Digital Marketing or a related field
3–5 years of solid experience in similar roles within a digital environment
Proven hands‑on experience with Adobe Target and Adobe Analytics
Strong understanding of CRO, UX, and personalization
Solid commercial and analytical mindset, with the ability to independently interpret key digital KPIs
Excellent knowledge of digital and non‑digital tools used for performance analysis
The ability to work effectively across functions in a fast‑paced digital environment
Strong planning, organizational, and prioritization skills
Native‑level Italian and fluent English
Core Competencies   Demonstrates expertise in personalization strategies and UX optimization, leveraging tools like Adobe Target and Adobe Analytics to drive revenue growth through data‑driven decision‑making. Strong analytical skills and the ability to mentor team members while collaborating effectively across digital functions are essential.
Highest-signal resume keywords     Adobe Target
Adobe Analytics
CRO
UX Optimization
Digital Marketing
ATS Optimization Keywords   Hard Skills     Personalization Strategy
Performance Analysis
Data Interpretation
A/B Testing
Digital KPIs
Soft Skills     Mentoring
Organizational Skills
Planning
Collaboration
Prioritization
Industry Keywords     Digital Environment
Revenue Growth
Content Strategy
Voucher Campaigns
Fast-Paced Environment
Tools & Technologies     Digital Tools
Non-Digital Tools

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